Sports Branding
An entity that creates, sells and promotes sport-related products and services.
What is a sports brand?
One of the six qualities of a good personal brand.
What is powerful, authentic, consistent, visible, valuable?
One of the factors influencing attendance of an event.
What are performance, fan loyalty and support, highly visible athletes and entertainers, venues, and promotion?
Rich Paul top client.
Who is LeBron James?
A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
What is a logo?
Two of the six domains of leadership,
What are responsible, inspirational, supportive, personal, relational and contextual?
The year in which the Red Sox 820 sellout streak ended.
When was 2013?
LeBron and Rich Paul meeting place.
What is the airport?
This marketing strategy involves a sports brand partnering with an athlete or team to enhance brand visibility.
What is a sponsorship?
One of Dr. Jeanne Segal’s ways of communicating in an emotionally intelligent manner.
What are The Elastic, The Glue, The Pulley, The Ladder, and The Velvet Hammer?
Attendance increase percentage rate for rivalry games.
What is 18%-25%?
The agency Rich Paul worked at before starting Klutch.
What was the Creative Artists Agency (CAA)?