True vs. False
Research Process
Channels
Vocabulary 1
Vocabulary 2
100
For a business to be successful, it must know its customers.
What is True?
100
To identify a problem, conduct secondary research and report and analyze data are all steps in this.
What is the Research Process?
100
Telephone sales, catalogs, and informercials are all this type of marketing.
What is Direct?
100
Process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services
What is Market Research?
100
A number of people who are representative of a study’s population
What is Sample?
200
When doing market research, secondary research is conducted before primary research because secondary data may actually answer all or part of a research problem or question.
What is True?
200
Experiment, observation, & survey are all types of research methods used in this.
What is Primary Research?
200
Agents, wholesalers, and retailers are all this type of distribution.
What is indirect?
200
Published data that have been collected for some other purpose
What is Secondary Research?
200
Path product takes from the producer to the consumer
What is channel of distribution?
300
Secondary Research is original research, which is usually conducted for a specific market situation.
What is False? (Primary Research)
300
Duplicate responses by the same person, only quantitative answers, and return rate are all this of mail and fax questionnaires.
What is a disadvantage?
300
These channels of distribution bring buyers and sellers together for a fee, but they do not take ownership of the goods they sell.
What is an Agent?
300
Original research conducted for a specific situation
What is Primary Research?
300
Path a product takes without the help of any intermediaries between the producer and consumer
What is Direct Channel?
400
Telephone sales is an example of indirect selling
What is False?
400
This research can include internal data from a company such as sales reports and reports on merchandise returns and complaints, or from external sources such as books magazine articles, the internet, or from companies that specialize in market research.
What is Secondary Research?
400
These are resellers who buy goods, store them, and sell them in smaller quantities to retailers or sports organizations.
What is a wholesaler?
400
Involves watching actual behavior and recording it
What is Observation Method?
400
Path a product takes using intermediaries between the producer and consumer
What is Indirect Channel?
500
E-mail and the Internet are examples of direct marketing.
What is True?
500
Product development, pricing and distribution are all areas where this is helpful
What is Market Research?
500
The use of this not only increases product exposure, it also provides an opportunity to reach different parts of the consumer market.
What is Multiple channels?
500
Study that counts everyone in the research population
What is Census?
500
Long television commercial
What is infomercial?
M
e
n
u