Unit 1
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
image
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
copy
What do businesses often include with a news release to attract an editor's attention:
captioned photo
A tire producer is most likely to advertise its products on a website that interests
auto racing enthusiastics
Where did Mr. Dawson grow up
Chicago
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
significant others
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
endorsement
What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?
increases brand awareness
In sports and entertainment marketing, the concept of price includes not only the cost of a ticket to an event but also the
value of the overall experience
What sport did Mr. Dawson play in High School
Football
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
help pay for construction expenses
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
niche market
What do professional sport teams design for use during games that often become promotional tools because fans take them home?
programs
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
significant others
What two schools did Mr. Dawson teach at before Independence
Garinger & AK
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
testimonial
Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
direct marketing
When prices go up or down, the change can affect how much of the sport/event product customers purchase. This is a general of
elasticity
Athletes are often considered to be particularly effective promoting products related to their
sport
What was the name of Mr. Dawsons High School
Leo
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
redesign logos
For higher response rates, businesses should develop marketing e-mail messages that are
short, simple, and understandable
Why might a sport/event organization price entry fees for a marathon below the normal rate?
To encourage maximum participation
What is the first thing you should understand when setting out to develop "out-of-the-box" sales promotion ideas for your game/event?
there is no particular source or technique
What two super bowls did Mr. Dawson attend
38 & 39