Branding & NIL
A name, word or words, symbol, or design that identifies an organization and its products
Brand
Professional athletes
A person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports.
Sports Consumer
a specific model or size of a product
Product item
customer will
spend how much more if they perceive that you
are helpful
45%
Involves attaching human traits to a brand name.
Brand personality
Besides professional athletes, list 2 other specific demographic target markets discussed in the reading.
Women & young athletes
List 4 examples of sports products-2 goods and 2 services
Sporting Events- games, etc.
2. Sports Information-news, statistics, schedules, and stories.
3. Sports Training-Services such as fitness centers, sports camps, and lessons.4. Sporting Goods-Equipment, licensed
merchandise, collectibles, apparel & accessories.purchased and used by the consumer for personal use
Consumer goods
Goods, services, ideas, or a combination of those things related to sports that provide satisfaction to the consumer.
Sports products
EA Sports NFL franchise, Madden, pays NFL players how much per player to use their NIL in each game
More than $16,000
What company did Nike purchase in 2003 that is focused on the “premium target market”?
Converse
Analyzing a market by specific characteristics to create a target market is called what?
Market segmentation
These can be can be goods, services or ideas that satisfy consumer needs.
Products
Sports consumer decisions are based on what 2 factors
External and Personal
As of what date did the NCAA puts in play an interim policy that allows college athletes the opportunity to benefit from their name, image, and likeness (NIL).
July1, 2021
What 2 things affect Nike's sales?
geography, seasons
List the 3 market segments we discussed
Demographics, psychographics, geographics
The total assortment of products that a company makes or sells. Ex. Nike’s lines of athletic wear, sneakers, and sports equipment.
Product mix
In the video about Nike and the NBA, how many pairs of Nike shoes did the VP of design say he had?
120-160
Spencer Rattler, Olivia Dunne, Shareef O’Neal, Haley Cavinder & Hanna Cavinder,
Europe, Middle East, and Africa
List 2 external factors and 2 individual factors that go into a sports consumer's decision making
Family & friends
Society’s attitudes & values
Cultural differences related to class, race, & gender
Climate & region
Marketing influences ( ex. commercials)
============================
Self Image-(Do you perceive yourself as athletic)
Stage of life (60% of fans became fans before age 11)
Physical ability to play a sport
Motivation
Attitude
A unique characteristic or benefit that sets a product apart from its competitors
Point of difference
List 5 of the10 activities that make up the outdoor recreation economy.
They must be from the list in the reading.
camping, snow sports, water sports,
Fishing, off-roading, wildlife viewing,
hunting, trail sports, wheel sports,
motorcycling