Terms
what is the term? "creation and maintenance of satisfying exchange relationships"
Marketing
determining the best way to get a company’s products or services to customers
Channel management
What event did Coca-Cola partner with in the early 1900s?
Summer Olympics
What is the purpose of entertainment marketing?
The purpose of entertainment marketing is to influence how people choose to spend their time and money on entertainment
Which planet in our solar system is known for its prominent rings?
Saturn
What is sports marketing?
the marketing of sports and marketing through sports
any communication with customers to assess and satisfy their needs
Selling
What year did ESPN debut?
1979
What year was the first moving picture created?
1888
What is the chemical symbol for the element gold?
Au
what is the term? "SHARED CHARACTERISTIC OF A GROUP; AGE, GENDER, INCOME LEVEL, ETC."
Demographics
gathering and using information about customers to improve business decision making
Marketing Information Management
Name the two key developments of the modern era of sports marketing?
Global Brands; Digital Media
How has social media impacted entertainment marketing?
Given customers a bigger voice, real time feedback, data analytics allowing for targeting
In literature, who wrote the play "Romeo and Juliet"?
Shakespeare
what is the term? "NUMBER OF TIMES PER ADVERTISEMENT, GAME, OR SHOW THAT A PRODUCT OR SERVICE IS ASSOCIATED WITH AN ATHLETE, TEAM, OR ENTERTAINER"
Gross Impression
establishing the vale of goods and services and then communicating it to customers
Pricing
What two channels of distribution helped expand the reach of sports marketing?
Radio and TV
How many tv stations were there in 1945? How many were there in 1949?
9; 98
Which organ in the human body is primarily responsible for filtering blood and producing urine?
Kidneys
what is the term? "designing, developing, maintaining, improving, and acquiring products and services for the purpose of meetings customers needs/wants"
Product/Service Management
analyzing markets that a company wants to serve and determining how to compete in those markers
Market Planning
Who was the first athlete to have a sponsorship deal?
Gene Sarazen
Name 2 drivers of change in entertainment marketing
Internet and mobile access; Global distribution and on‑demand consumption; Faster production & marketing cycles; Phones and streaming services have allowed for instant access
What historical event began on July 28, 1914, and involved many world powers in a large-scale conflict?
WWI