What is Marketing?
Marketing is the creation and maintenance of satisfying these types of relationships.
What are exchange relationships?
These four P's are the what marketers should blend to have a successful 'mix'.
What is product, price, promotion, and place.
Selecting the right location for an event, getting merchandise to stores, and managing ticket availability all fall under this core standard.
What is Channel Management?
Shared characteristics of a group, such as age, race, marital status, gender, ethic backgroup, income level, or education level are know as this.
What are demographics?
Satisfaction implies that marketers are meeting the _________ and ________ of customers
What are wants and needs?
Location and methods used to make products available to customers might not be called 'place' but instead referred to as this.
What is distribution?
When customer wants and needs change, marketers will make adjustments within this core standard.
What is Product/Service management?
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.
What is gross impression?
Businesses can determine if they are profitable but reducing this from their revenue.
What are expenses?
The amount of money that individuals have to spend on sports and entertainment options is known as this.
What is discretionary income?
Any direct and personal communicationwith customers to assess and satisfy their needs is considered this.
What is selling?
This sports network made its debut in 1979, offering sports advertisers a new way to reach their target markets.
What is ESPN?
Who is the American Marketing Association?
Television commercials, newspaper ads, and special offers on the back of tickets fall under this P.
What is promotion?
Gathering and using data about customers to improve business decision making involves this.
What is marketing-information management?
Ten years after the debut of Mickey Mouse in 1928, Disney introduced this, the first full-length animated film and changed entertainment as we know it.
What is Snow White and the Seven Dwarfs?
When developing a marketing plan, marketers should consider these two major components of marketing.
What is none, all the P's should be monitored and adjusted as often as necessary.
While not one of the seven core standards, this plays a major role in marketing activities and is closely related to the core standards.
What is finance?
The evolution of radio, TV, CDS, DVDs, and _______, a creation of the 80's, have made sports and entertainment easier for consumers to access.
What is the internet?
Born on January 1, 1983. Modern version of WWW created in 1989.