SEM Vocab
This stands for Sports and Entertainment Marketing, the industry focused on promoting sports teams, athletes, and events
What is SEM?
This NFL program lets players wear custom cleats to represent personal causes during Week 13 of the season
What is My Cause My Cleat?
These are defined as the available opportunities a sports property pitches to companies.
Inventory/Assets
The number of points scored for a touchdown in the NFL
What is 6 points?
This global sportswear brand is the official apparel and jersey sponsor of the NBA
What is Nike?
The co-founder of the advertising agency Wieden+Kennedy, famous for creating Nike's 'Just Do It' slogan
Who is Dan Wieden?
Doritos is owned by Frito-Lay, which is a subsidiary of this major beverage and snack company
What is PepsiCo?
IMG College, Nelligan Sports Marketing, and Learfield Sports are examples of these.
Third-Party Sports Marketing Agencies
The NFL's championship game played every year in February, which is the most watched sporting event in America
What is the Super Bowl?
The practice of paying for the right to put a company's name on a sports stadium or arena is called this
What are Naming Rights?
The overall identity of a company or product, including its name, reputation, design, and values that set it apart from competitors
What is a Brand?
ESPN's documentary series that tells remarkable sports stories is called 30 for ___
What is 30?
This is the official soft drink of Major League Soccer (MLS).
Pepsi
This quarterback won the most Super Bowl championships in NFL history, winning 7 total rings
Who is Tom Brady?
When a celebrity or athlete partners with a brand to promote its products in exchange for payment, it is called this
What is an Endorsement?
A symbol, image, or design that visually represents a company or team and makes it instantly recognizable
What is a Logo?
In the Branding a NBA Uniform project, teams must submit their designs for approval to this governing body
What is the NBA (National Basketball Association)?
What is the importance of category exclusive sponsorship agreements?
No competition. You eliminate any competitors from being at the venue.
Along with the AFC (American Football Conference), the NFL is divided into this second conference
What is the NFC (National Football Conference)?
This marketing strategy uses platforms like TikTok, Instagram, and Twitter to connect with sports fans and build brand loyalty
What is Social Media Marketing?
A short, catchy phrase used in advertising to represent a brand or product, like Nike's 'Just Do It'
What is a Slogan?
In the NFL New Team Demographic project, this type of strategy was used to reach younger audiences and grow a new fan base
What is Social Media Marketing?
Among deals signed by baller Caitlyn Clark is one with this sports gear brand whose name got a boost in a 2000 film.
What is Wilson?
This NFL franchise relocated from Oakland, California to this Nevada city in 2020
Who are the Las Vegas Raiders?
The marketing concept of creating a unique identity for a sports team, athlete, or product to differentiate it from competitors is called this
What is Branding?