SEM Vocab
This stands for Sports and Entertainment Marketing, the industry focused on promoting sports teams, athletes, and events
What is SEM?
This NFL program lets players wear custom cleats to represent personal causes during Week 13 of the season
What is My Cause My Cleat?
The number of players each team has on the basketball court during an NBA game
What is 5?
The number of points scored for a touchdown in the NFL
What is 6 points?
This global sportswear brand is the official apparel and jersey sponsor of the NBA
What is Nike?
The co-founder of the advertising agency Wieden+Kennedy, famous for creating Nike's 'Just Do It' slogan
Who is Dan Wieden?
Doritos is owned by Frito-Lay, which is a subsidiary of this major beverage and snack company
What is PepsiCo?
This Los Angeles Lakers player surpassed Kareem Abdul-Jabbar to become the NBA's all-time leading scorer in 2023
Who is LeBron James?
The NFL's championship game played every year in February, which is the most watched sporting event in America
What is the Super Bowl?
The practice of paying for the right to put a company's name on a sports stadium or arena is called this
What are Naming Rights?
The overall identity of a company or product, including its name, reputation, design, and values that set it apart from competitors
What is a Brand?
ESPN's documentary series that tells remarkable sports stories is called 30 for ___
What is 30?
This NBA team holds the record for the most championships in league history with 18 titles
Who are the Boston Celtics?
This quarterback won the most Super Bowl championships in NFL history, winning 7 total rings
Who is Tom Brady?
When a celebrity or athlete partners with a brand to promote its products in exchange for payment, it is called this
What is an Endorsement?
A symbol, image, or design that visually represents a company or team and makes it instantly recognizable
What is a Logo?
In the Branding a NBA Uniform project, teams must submit their designs for approval to this governing body
What is the NBA (National Basketball Association)?
This NBA player from Milwaukee, known as The Greek Freak, has won multiple MVP awards and an NBA championship
Who is Giannis Antetokounmpo?
Along with the AFC (American Football Conference), the NFL is divided into this second conference
What is the NFC (National Football Conference)?
This marketing strategy uses platforms like TikTok, Instagram, and Twitter to connect with sports fans and build brand loyalty
What is Social Media Marketing?
A short, catchy phrase used in advertising to represent a brand or product, like Nike's 'Just Do It'
What is a Slogan?
In the NFL New Team Demographic project, this type of strategy was used to reach younger audiences and grow a new fan base
What is Social Media Marketing?
The NBA introduced this new mid-season competition in the 2023-24 season, offering a trophy and bonus money to the winner
What is the NBA In-Season Tournament (NBA Cup)?
This NFL franchise relocated from Oakland, California to this Nevada city in 2020
Who are the Las Vegas Raiders?
The marketing concept of creating a unique identity for a sports team, athlete, or product to differentiate it from competitors is called this
What is Branding?