Definitions
promotes, develops, and distributes products or goods and services that satisfy customers' needs and wants through Entertainment or amusement.
Entertainment Marketing
True or False:
Sports & Entertainment is one of the most profitable industries, and marketing allows it to continue on this path.
TRUE
Name 3 different professional sport leagues
NBA, NFL, MLB, NCAA, etc
Why is Sports and Entertainment Marketing Important?
Without it, it's nearly impossible to know sports and entertainment exist today in the digital world.
Sports and Entertainment brands are their most valuable asset, and marketing helps bring awareness.
It helps build a business-consumer relationship because consumers are your number one priority for success
an athlete who has the will and ability to earn an income from a particular sport
Professional Athlete
What is NOT one of the Sports & Entertainment Marketing Trends we discussed in class?
Women's Sports, Esports, TikTok Dancing, Social Environmental Impact
Tiktok Dancing
What is one sport that is popular internationally but not in the US? What is the most popular sport in the world?
Cricket
Soccer
List 2 reasons Marketing helps sports and entertainment
Business wants product or service to be seen
Sports and entertainment reach millions of people and have ad spaces
Companies pay for marketing in sports or entertainment
Consumers see business ads at sporting or entertainment events
moral principles that govern a person's behavior or the conduct of an activity.
Ethics
True or False. Thanks to Social Media, marketing has allowed sports and entertainment to be viewed all around the world!
True
What business did Mr. Harty discuss when he talked about Podcasting as a current trend?
Spotify
Why is it essential to keep up with current trends in sports and entertainment marketing?
It is essential to keep up with current trends in sports and entertainment marketing.
They change often, but you can be left behind if you aren't with the trends.
To have a competitive advantage, you must learn to know what's on the horizon.
the behavior, looks, and skill expected of a professional that will result in positive relationships
Professionalism
What are the four P's of Marketing?
Product, Price, Place, Promotion
Name three TYPES of entertainers we discussed in class?
Actors & Actresses
Comedians
Reality Stars
Social Media Influencers
What are two current trends going on in America that we DID NOT discuss in class?
Artificial Intelligence, Various Tiktok trends, Four Nations hockey...etc