Quantitative Research Data is:
A) Objective
B) Reported in paragraph form
C) Not something you can draw conclusions from
D) All of the above
What is A) Objective
100
Original research conducted for a specific marketing situation is known as:
A) Advertising
B) Secondary Research
C) Primary Research
D) Interviews
What is C) Primary Research
100
Event Marketing includes all activities associated with an event except for:
A) Sale
B) Ordering Food
C) Distribution
D) Promotion
What is B) Ordering Food
100
Which of the following is not an element of a Marketing Plan:
A) Marketing Statement
B) Executive Summary
C) Situation Analysis
D) Implementation
What is A) Marketing Statement
100
Advertising can include which of the following:
A) Print
B) Broadcast
C) Online
D) All of the above
What is D) All of the above
200
Which of the following is not one of the five steps to conducting Market Research?
A) Identify the problem
B) Select and design primary research
C) Collect data
D) Advertise your product
What is D) Advertise your product
200
Which of the following is not one of the three types of research methods:
A) Advertising
B) Experiment
C) Observation
D) Surveys
What is A) Advertising
200
Direct contact between a customer and a salesperson is known as:
A) Personal Selling
B) Indirect Selling
C) Impersonal Selling
D) Advertising
What is A) Personal Selling
200
Marketing Goals/Objectives need to be:
A) Simple
B) Specific
C) Measurable
D) All of the above
What is D) All of the above
200
A SWOT analysis outlines these four areas.
What is Strenghts, Weaknesses, Opportunities and Threats
300
The process of systematically collecting, recording, analyzing and presenting data related to marketing goods and services.
What is Market Research
300
Which of the following is not one of the types of survey tools:
A) Mail Survey
B) Magazines
C) Mall Intercept
D) Telephone survey
What is B) Magazines
300
Placing positive newsworthy information is known as:
A) Advertising
B) Publicity
C) Image Creation
D) Personal Selling
What is B) Publicity
300
What are the four parts of the Marketing Mix?
What is Product, Price, Place and Promotion
300
An External Factor analyzed during a SWOT analysis.
What is Competitive, Political, and/or Economic factors.
400
Which of the following would not be considered ‘Internal Data’ from a company that could be used as secondary research:
A) Reports on merchandise returns
B) Magazine Ads
C) Annual Sales Reports
D) Quarterly Sales reports
What is B) Magazine Ads
400
The advantages of taking a sample of interviews is:
A) It is cheaper
B) It takes less time
C) It may not be possible to interview everyone
D) All of the above
What is D) All of the above
400
Objective-and-task method means to:
A) Be objective at work
B) Set objectives first then determine what activities will help reach those objectives
C) Tasks associated with an objective was be clearly defined.
D) None of the above
What is B) Set objectives first then determine what activities will help reach those objectives
400
Which of the following would not be considered an Internal Factor:
A) Competition
B) Target markets
C) Current performance
D) Financial Resources
What is A) Competition
400
Published data that has been collected for some other purpose and can be used as research is known as:
A) Advertising
B) Secondary Research
C) Primary Research
D) Interviews
What is A) Advertising
500
An ‘External Source’ of secondary research.
What is Books and/or Magazines and/or the Internet
500
A characteristic of 'Qualitative Research Data'.
What is Subjective, reported in paragraph form, and/or something you cannot draw conclusions from.
500
A Promotional Budget can be determined by:
A) Percentage of Sales
B) Number of Customers
C) Broadcasters
D) None of the above
What is A) Percentage of Sales
500
The section of the marketing plan that determines the measures of how successful you have been.
What is Evaluation and Control
500
The three functions of Promotion.
What is Generate Sales, Attract a target audience and/or Help create a positive image