Stakeholders & Audience
This is anyone affected by or interested in an organization's decisions
What is a stakeholder?
This is the work of planning, organizing, and making decisions to run something like a team or business.
What is management?
This is the identity, reputation, and feeling people associate with an organization.
What is a brand?
This is what you're offering, in the 3 Ps of marketing.
What is Product?
This is the management/business side of an organization.
What is the Front Office?
This is the group an organization is trying to reach or entertain
What is the audience?
These are the four management functions.
What are Planning, Organizing, Leading, and Controlling/Evaluating?
This is the specific colors, tone, symbols, and values that make a brand recognizable.
What is brand identity?
This is what customers pay for a product, in the 3 Ps.
What is Price?
This is the athletes or performers in an organization.
What is Talent?
This is a more specific slice of the audience, defined by things like age range and interests.
What is a target audience?
A general manager decides a team's budget for next season. This is the management function this represents.
What is Planning?
These are the four logo design principles.
What are Simple, Relevant, Versatile, and Memorable?
This is how people find out about a product, in the 3 Ps.
What is Promotion?
This is whether a talent agent is part of an organization or an outside partner, and why.
What is an outside partner, because they represent the talent's interests, often negotiating against the organization?
This is an example of a stakeholder who is NOT part of an organization's audience.
What is a sponsor, employee, or the surrounding community?
This is whether a coach is generally "talent" or "management," and why.
What is talent, because a coach trains and directs performance, similar to a player?
A logo is cluttered and hard to recognize when shrunk down. This is the principle it fails.
What is Simple (and Versatile)?
An esports org wants to attract teenage gamers. This is a Promotion strategy that would reach that audience.
What is partnering with a popular streamer or advertising on Twitch/YouTube?
This is how sports, entertainment, and esports organizations are each structured.
What is League → Franchise → Front Office (sports), Label/Manager → Booking Agency (entertainment), Org → Team Manager → Sponsors (esports)?
This is why a product can't realistically target "everyone" equally well.
What is different groups care about different things, so appealing to everyone usually appeals strongly to no one?
This is the difference between Front Office, Talent, and Outside Partners.
What is Front Office is the business side, Talent is the athletes/performers, and Outside Partners work with the org without being employed by it?
This is whether red is a warm or cool color, and what it typically communicates.
What is warm, and it communicates energy and passion?
This is why all three Ps should connect back to a specific target audience.
What is each decision only works well if it actually fits who the organization is trying to reach?
Jay-Z did not found Def Jam Recordings. This is the actual role he held there, and what it shows.
What is President (2004–2007), showing people can move from Talent into a Front Office role?