Promotion
Pot Pourri
Pricing
SBJ
Product
100
Strategy to have consumers ask retailers to offer product.
What is Pull Strategy?
100
Type of pricing discussed most in class
What is Dynamic Pricing?
100
Perceived Benefits/Price
What is Value?
100
The sport that was #1 in team loyalty from a local perspective.
What is the NHL?
100
Innovators, Early Adopters, Early Majority, Late Majority, Laggards.
What are Categories of Adopters?
200
First step in promotional planning.
What is target market considerations?
200
Top Athlete Endorser in 2014
Who is Tiger Woods?
200
Two types of external pricing concerns
What are consumer demand, legal, economy, competition, & technology ?
200
Debate of money paid for uniform sponsorships deals with what 2 parties?
What are the NBA and the teams?
200
Introduction, Growth, Maturity, Decline
What is the Product Life Cycle?
300
Interference with communications process.
What is Noise?
300
Most successful Iowa Energy promotion.
What is Faith Night?
300
Change in quantity over change in price
What is price elasticity?
300
The 2 obstacle races.
What are the Spartan & Tough Mudder?
300
Change the image of (a company, product, etc.) to target a new or wider market.
What is repositioning?
400
To Start an Ad Campaign, one should begin with . . .
What are Ad Objectives?
400
Best instructor ever.
Who is Kevin Krause
400
Primary Internal determinant of Pricing
What is Income?
400
The top story as determined by SBJ readers.
What is the FIFA scandal?
400
Awareness, Interest, Evaluation, Trial, Adoption, & Confirmation
What is Product Adoption Pyramid?
500
3 of 4 Promotion Mix elements
What are Advertising, Personal Sales, Promotion & Public Relations?
500
Todd Frederickson
Who is the president of the Iowa Wild?
500
Understanding customers' perception of ____ is a critical determinate of pricing
What is Value?
500
Name two Improvements NHL has made in the last decade.
What are Winter Classic, NBC contract, GoPro partnership, expanding # of outdoor games?
500
Changes to product don't change buying/usage patterns.
What are Dynamically continuous innovations?
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