Careers
Event planner, Sports Agent, Facility Manager
What is a "career" in sports management?
Organizing and coordinating sports events
What is event planning?
To promote teams, athletes, and events.
What is sports marketing?
Creating a recognizable identity (logos, colors, slogans).
What is "branding?"
Instagram, Twitter (X), TikTok, etc.
What is "social media?"
Oversees contracts, endorsements, and sponsorships
What is a sports "agent" or "manager"
Managing athletes’ careers, contracts, and endorsements
What is "athlete management?"
Promotion strategy, branding, target audience, etc.
What is a "marketing plan?"
It helps build their image and attract sponsors.
What is "brand development?"
It connects directly with fans and builds engagement.
What is "social media marketing?"
Sports management career involves planning tournaments and charity events
What is event planning?
Supervising sports venues and stadiums.
What is “Facility Management”?
It increases fan engagement and revenue.
What is "promotion?"
Giveaways, ads, partnerships, fan events.
What is a "promotion strategy?"
A business partnership where a company supports a team/athlete in exchange for promotion.
What is a sponsorship?
Representation of Sports agencies
Businesses that represent athletes or teams.
What are “Sports Agencies”?
Family discount nights or kids-free promotions
What is "increasing attendance?"
Skill developed by evaluating the marketing strategies of sports teams
What is "Critical thinking / strategy analysis?"
By sharing consistent content, engaging with fans, showing personality, and promoting partnerships.
A career in sports management that requires strong organizational skills to handle logistics for games, travel, and team schedules
What is an "operations manager?"
A key term that connects most closely with sponsorship negotiations
What is a "Sports agency?"
Direct targets consumers personally (e.g., emails, ticket offers), while indirect builds awareness through ads, media, or sponsorships
What is direct and indirect marketing?
Consistency, uniqueness, and strong fan connection.
What is "standing out?"
Athletes/teams get funding; companies get exposure and advertising.
What is sponsorship?