Definitions
Utilizing social media and online platforms to reach fans, build community, and share content.
A) Event Marketing
B) Digital Marketing
C) Merchandising
D) Licensing
B) Digital Marketing
A type of marketing that involves promoting sports events, teams or products to engage fans and generate revenue.
A) Sports marketing
B) Broadcasting
C) Digital Marketing
D) Sponsorships
A) Sports marketing
Refers to the live coverage of sports events on television, radio, and online platforms.
A) Sports Marketing
B) Sports Broadcasting
C) Sports Analysis
D) Streaming
B) Sports Broadcasting
Money a player receives even if cut from the team.
A) Guaranteed Money
B) Endorsements
C) Performance Bonuses
D) Salary Caps
A) Guaranteed Money
The practice of building and maintaining relationships between sports organizations and the media.
A) Sports Marketing
B) Sports Broadcasting
C) Event Marketing
D) Media Relations
D) Media Relations
Leveraging the popularity of athletes to promote products or brands.
A) Athlete Endorsements
B) Digital Marketing
C) Sponsorships
D) Merchandising
A) Athlete Endorsements
What is it called when companies pay to have their name on the stadium (e.g., “MetLife” Stadium)
A) Facility Partnership
B) Corporate Endorsement
C) Naming Rights
D) Brand Placement
C) Naming Rights
The legal agreements between leagues and networks for the exclusive airing of sports events.
A) Broadcasting Rights
B) Advertisements
C) Sponsorships
D) Merchandising
A) Broadcasting Rights
Which of the following is typically the largest expense of a sports organization?
A) Operations
B) Marketing & Promotions
C) Taxes & league Fees
D) Player Salaries and Contracts
D) Player Salaries and Contracts
Broadcasting evolved from pure, factual reporting aimed at sports fans to sport entertainment aimed at the masses. This was achieved most notably through
A) Inside the NBA
B) Baseball in America
C) Monday Night Football
D) First Take
C) Monday Night Football
Organizing and promoting events to draw attendance and media coverage
A) Sponsorship
B) Athlete Endorsements
C) Merchandising
D) Event Marketing
D) Event Marketing
The process deciding where and how products will be made available to customers.
A) Product
B) Financing
C) Price
D) Place
D) Place
What describes the loss of revenue due to unauthorized broadcasts.
A) Cord cutting
B) Piracy
C) Streaming
D) Broadcast Rights
B) Piracy
Which of the following is not a revenue source for sports leagues and organizations?
A) Player Salaries and Contracts
B) Ticket Sales
C) Broadcasting Rights
D) Sponsorships
A) Player Salaries and Contracts
What is culture in a sports organization?
A) The official rules and regulations set by the league
B) Set of shared values, beliefs, and standards
C) The teams physical fitness and workout routines
D) The latest trends in training and sports technology
B) Set of shared values, beliefs, and standards
Selling team-branded products to fans
A) Merchandising
B) Sponsorships
C) Athlete Endorsements
D) Event Marketing
A) Merchandising
Any communication designed to inform, persuade, or remind customers about the goods and services offered by the business.
A) Price
B) Promotion
C) Product
D) Financing
B) Promotion
More viewers are canceling cable subscriptions in favor of digital options. This is called __________
A) Piracy and Illegal Streaming
B) Broadcast Rights
C) Digital Marketing
D) Cord Cutting
D) Cord Cutting
Which type of salary cap provides no exceptions to exceeding the limit?
A) Soft Cap
B) Luxury Tax
C) Hard Cap
D) Strict Cap
C) Hard Cap
How do networks make money from broadcasting?
A) Selling Broadcast Rights
B) Ticket Sales
C) Concession Sales
D) Advertising Revenue
D) Advertising Revenue
Brands partner with teams or events to increase visibility and connect with target audiences.
A) Merchandising
B) Athlete Endorsements
C) Sponsorships
D) Digital Marketing
C) Sponsorships
What are the 4 p’s of marketing?
A) Product, Plan, Place, and Promotion
B) Product, Price, Place, and Promotion
C) Plan, Product, Place, and Price
D) Price, Product, Place, Potential
B) Product, Price, Place, and Promotion
Which of the following is NOT a challenge in sports broadcasting
A) Piracy and Illegal Streams
B) Cord Cutting
C) Finding Sponsors
D) Competition for Attention
C) Finding Sponsors
Adjusting ticket prices based on real-time factors (opponent, weather, etc.)
A) Flat rate pricing
B) Dynamic Pricing
C) Static Pricing
D) Seasonal Pricing
B) Dynamic Pricing
Who manages the flow of the broadcast and content production?
A) Commentators and Analysts
B) Producers and Directors
C) Camera Operators and Technicians
D) Sideline Reporters
B) Producers and Directors