Promotional Events
Who attends the game or event?
Fans
Is publicity paid media attention?
No
What do people listen to while they drive, work, or visit remote areas, where cell phones may not have reception.
Radio
What is a sample?
a small number of people representative of the large group, is contacted during the data-collection phase
What event happens every 4 years?
Every four years
Who pays the event producers to promote their products during the game or concert.
Sponsors
What is promotion?
The process of making customers aware of a product, service, or event.
Fine art is generally distributed where at?
Museums or attendance at live performances in theaters.
Would ethical researchers provide false data?
No
What marketing is it called when there is promotion product in another country.
international marketing
What are the 3 things in the event triangle?
Fans, Sponsors, Event
What is Sales Promotion?
Efforts that offer the customer an additional incentive to buy a product or service.
What is a sitcom?
a comedy series with a set of characters who are in each episode
What is soft data?
data based on an educated guess
What is global trends?
the worldwide direction of sports and entertainment
The give-and-take between the event, the sponsors, and the fans is called an?
Exchange
Product placement is advertising in what that is a little more discreet than traditional ads?
Movies or TV Shows
Oval-shaped outdoor with tiered seating around a central staging area.
Amphitheater
What is the information that is collected from external databases, data from outside the business, such as the census data from the government called?
external databases
What is Piracy?
The theft of copyrighted material
A firm that contracts with the venue on behalf of the performers is referred to as the?
Booking Agent
What is the number of times the targeted group has been exposed to the message called?
Frequency
What are new technologies that change existing forms of communication channels called?
Disruptive technologies
What group consist of a panel of people who answer market research questions related to their observations or opinions about a product or service?
Focus groups
What is an agreement between two or more companies to work together on a business project called?
A joint venture