Sports Definitions
This is an activity done for enjoyment.
What is recreation
This sport is often associated with the spring season and often played in youth recreational leagues.
What is youth baseball
What does SMART stand for in goal setting?
Specific, Measurable, Attainable, Relevant, Time-based
What are Demographics?
Statistical data relating to the population and groups within it.
What is sponsorship?
Support of an event or organization by a company or individual, often in exchange for advertising.
Activity involving physical exertion and skill in which an individual or team competes against another for entertainment.
What is SPORTS
What is a club sports team
Why is it important to identify a target market?
To tailor the campaign effectively to those most likely to engage.
Give an example of psychographics in market segmentation.
Interests or lifestyle choices of the target audience.
Name a potential benefit of sponsorship for a company.
Increased brand visibility or goodwill.
What is winter
Senior yoga class might be found at this location
What is a recreation center (local)
What is one way to measure the effectiveness of a campaign?
Tracking attendance or sales.
How can behavioral segmentation be applied in marketing?
By analyzing purchase patterns or engagement levels.
Describe a challenge faced when seeking sponsors.
Competition with other organizations for limited sponsorship funds.
The abbreviation for the Utah High School Activities Association?
What is UHSAA
Competitive activities, such as soccer or basketball, created for a local community would be a part of this
What is a local sports league (city or county)
What should you consider when setting a timeline for campaign goals?
The duration until the event and key checkpoints.
Why is it important to create a unifying theme for a campaign?
To maintain consistent messaging and branding.
What should be included in a sponsorship proposal?
Goals, benefits, and target audience information.
Identify the KEY difference between recreational and competitive activities.
Recreation is for enjoyment, while sports involve competition
How can individuals find recreational opportunities in their area?
Through local community centers or online platforms
Define "borrowed equity" in sponsorship.
Utilizing the appeal of an event to market products.
Identify a seasonally relevant marketing strategy for a summer event.
Promotions for outdoor sports or activities.
How can measuring ROI benefit sponsorship efforts?
By evaluating the effectiveness and financial return of sponsorship investments.