Sponsorships
What does NIL Stand for
Name, Image and Likeness
Relating to nonnumeric descriptions of experiences. opinions, qualities, or meanings
Qualitative
The reason people follow, support, or attend a sport or team
Fan Motivation
What kind of advertising Technique is where Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language
Wit and Humor
What is the major source of event/sport revenue
Ticket Sales
Who was the first Basketball player to sign a shoe deal with a company?
MJ
Information expressed through numbers, measurements, or statistical analysis
Quantitative
Financial conditions that influence sports participation, attendance, or support
Economic Factors
What kind of advertising technique is where The advertiser appeals to our sentimental, emotional side (A soldier returns from war and buys his daughter a McDonald’s Happy Meal)
Emotional Appeal
Which of the following is an example of a promotion marketers might use to encourage single-game ticket purchases?
Student night
Season pass discount
VIP membership
Early bird registration
Student Night
Who sponsors Oregon University?
Nike
A guided discussion with a small used to explore opinions, attitudes or reactions
Focus Groups
Population characteristics such as age, income, gender, or location
Demographic Factor
(Credibility): An appeal to the speaker or writer's character, authority, and trustworthiness. It answers why the audience should believe the person speaking (e.g., citing credentials, professional experience, or moral integrity
Ethos
Which of the following is NOT typically associated with ticketing in sports and event marketing?
Season Tickets
General Admission
Pricing Strategies
Concession Sales
Concession Sale
Who sponsors South Iredell HS Sports or Vendor for all apparel?
BSN
Information obtained from outside an organization, such as customers, agencies, or published reports
External sources
The extent to which a person feels connected to or defines part of their identity through a team or sport
Fan Identification
(Emotion): An appeal to the audience's feelings, values, and imagination. It works by using vivid stories, shared beliefs, or moving language to make the audience feel a specific emotion like sympathy, anger, or joy.
First come first serve seating, is what kind of ticket
General Admission
Who is the official sponsor of College Football Playoff National Championship?
AT&T
information that comes from within an organization, such as its records or databases
Internal Sources
Features of a stadium or venue that affect the spectator experience
Stadium Factors
A famous personality is used to endorse the product e.g. a famous basketball player (LeBron Jones) recommends a particular brand of sneakers.
Testimonial
Purchasing a ticket to a specific seat is what kind of ticketing
Reserved Seating