promotion & Liscensing
Is a device that legally identifies ownership of a registered brand or trade name
The total global video game sales in 2011
What is 56 Million
the possibility of financial loss
What is risk
The amount customers pay for the products they buy
What is price
Larry Bird Played and won championships for this team
Who are the Boston Celtics
Is the legal protection of a creators intellectual property or products
What is copyright
This happens when a business sells a product that is related to or inspired another product or service
What are Product Tie-ins
the business function used to plan, organize, and control all available resources to reach company goal
What is management
Value placed on goods or services being exchanged
What price
What team did Magic Johnson Play for
Who are the L.A. Lakers
Is the unique works of writers, artists, and musicians that can be protected under copyright laws
Intellectual Property
Is where two or more companies working together in promoting a service or product in a way that benefits both companies
What is cross promotion
What is 3 kinds of risk
pricing is selling several products as a package for a set price
What is bundle
Who is the greatest basketball player of all time?
Who is Michael Jordan
payment for material that has been copyrighted or legally declared as belonging to the creator
What is Royalty
When the makers of a video game accept payment for putting brands and products in their games.
What are Product Placements
these risks result from natural disasters or disruption
What is natural risk
parks will also bundle their services to include multiple days and multiple theme park admissions combined with hotel packages
What is theme parks
Who is the greatest athlete of all time.
Who is Bo Jackson
good or service that legally uses a logo or imagine owned by another company or person
What is a Licensed Product
2002
the year GTAV was launched
these risks are caused by human mistakes and errors, as well as the unpredictability of customers, employees, or work environment
What is human risk
pricing is setting higher than average than price to target customers seeking status and high quality
What is prestige
How many yards rushing did Mr. McDonald have his senior Year
What is 2471 yards rushing.