A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
100
Sponsorship management
A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
100
Demographics
Which is a factor that sports and event marketers consider when targeting customers for a specific event?
100
Visibility
What is an important factor in determining rates for outdoor advertising?
100
It has a wrist strap to keep it connected to you in the water.
Which of the following is a tangible benefit of purchasing a surfboard?
200
Attracting tourist dollars.
Surrounding communities benefit from professional sports teams by which action occurring?
200
Event Marketing
What type marketing is the process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives?
200
Niche Marketing
Males between the ages of 18-35 who are sports-minded and live in Orlando, Flordia is an example of which group?
200
Local newspaper
What is the most appropriate promotional medium for a local hardware store?
200
Enhancing an image.
Which is a following is a company-focused pricing objective for sport/event products?
300
Increased job creation and more consumer spending.
When a professional football expansion team is establishing in a community, which economic impact might happen?
300
Merchandising
For a sports organization, which marketing activities involve responsibility for licensing activities?
300
Psychographics
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
300
Continuous
What is the most appropriate media-schedualing strategy for advertising food and other frequently purchased items?
300
To encourage maximum participation.
Why might a sport/event organization price entry fees for a marathon below the normal?
400
Unique experience
One characteristic of event marketing involves promoting and selling which product or service?
400
Media relations
Which marketing activities involve writng press releases and organizing news conferenses for a sports organization?
400
Young men, ages 12-34.
The promoters of extreme-sports weekend would most likely target which demographic group?
400
Direct Mail
When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
400
Elasticity
When prices go up or down, the change can affect how much of the sport/event product customers purchase. This is a general of
500
Fiscal
The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
500
Advertising
What type of media is to design and create copy and illustrations for print, broadcast and social media?
500
Geographics
A small local town store will segment to the surrounding area like a town, while big companies like Nike market Internationally. This is an example of which group?
500
Ratings for certain shows.
Businesses that buy broadcast advertising time often ask for information about which information before purchasing the time?
500
To maximize favorable news and coverage.
Why is it important for professional sport organization to develop relationships with the media?