Segmentation
What type of segmentation includes age, gender, income status, and education level?
Demographic
What type of purchase involves emotional decision making?
Emotional
What is a specific group of consumers you want to reach.
Target Market
What type of segmentation is the toughest to measure?
Psychographics
What type of purchase involves thinking thru the deicsion?
Rational
What is a group of consumers within a larger market who share one or more characteristics.
Market Segment
What type of segmentation includes where the customer lives??
Geographic
What type of purchase involves buying something because you are loyal to the brand?
Patronage
________ needs have to be met before safety needs and safety needs have to be met before love/belongingness
Physiological
What type of segmentation involves the customers values and interests?
Psychographics
If someone were to buy a house, it would classified as a:
Rational
What refers to the value people believe they receive from a product or service
Benefits Derived
What type of segmentation involves the customers action towards a brand or industry??
Behavioral Based
If someone were to buy Dallas Cowboys gear because they are a big fan, that would be considered as a _____
Patronage Purchase
What is the value of the next best alternative that you forgo when making a choice
Opportunity Cost