Branding
Endorsements
Types of Brands
Licensing
Sponsorships
100
Identity or face of a company
What is branding
100
statement of approval of a product, service or idea made by an individual or organization speaking on behalf of the advertiser?
What is endorsements
100
owned by the producer of the product
What is manufacturer brand
100
allowing others to use your brand name, patent or any other item for a fee or royalty
What is licensing
100
promotional vehicles that financially support sports events?
What is sponsorships
200
word or words, letters or numbers representing a brand that can be spoken?
What is brand name
200
choosing a sports figure that matches demographic profile of a customer base?
What is demographic match
200
brand that carries a name developed by the wholesaler, retailer, or catalog house?
What is intermediary brands
200
An agreement that gives a company the right to use another companies brand name, patent, or other intellectual property for a fee?
What is licensing
200
occurs when there is one major sponsor for an event?
What is entitlement
300
a name, word(s), symbol, or design that identifies a company and it’s products?
What is brand name
300
no relationship to the product and athlete other than they use it?
What is association
300
represents a general product category and does not carry a company name or brand name?
What is generic brands
300
Buffalo Bills' key chains, credit cards, toys, etc are examples of?
What is licensing of products
300
when only one product in a product category is granted sponsorship
What is product exclusivity
400
a device that legally identifies ownership of a registered brand or trade name?
What is trademark
400
endorsements based on successful careers
What is success careers
400
combines one or more brands to increase customer loyalty and sales for each product?
What is co-branding
400
collects a fee for using another companies brand name, patent or other intellectual property for a fee
What is licensor
400
company purchases the promotional rights to an entire stadium?
What is facility entitlements or naming rights
500
the value a brand has beyond its actual functional benefits?
What is brand equity
500
major factor when deciding endorsement contracts?
What is image
500
manufacturer uses one name for all products?
What is multi-product branding
500
pays a fee for using another companies brand name, patent or other intellectual property for a fee
What is licensee
500
occurs when sponsors names appear on scoreboards, upper decks, big screen , etc?
What is signage
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