D. provides exclusivity and has potential to maximize exposure
A primary reason that large business purchase the naming rights to a new sport/event facility is because it.
100
C.sponsoring a web site
Which of the following is an example of online advertising:
100
A.encourage action
Advetising copy that states"only 3 days left" is trying
100
D. exclusive
if coca-cola is the only soft-drink sponsor of your favortie team coca-cola is considered an_____________ sponsor
100
team colors and team name
which of following are the most important considerations when designing a basketball teams logo
200
A. naming rights
what might a sports organiztion offer a business to encourage that business to sponsor an event?
200
B. snowboard retailer
which of the following types of sport/event business would be most likely to place a banner advertisement on a ski resorts website;
200
C.copy
What is computers are comples products.
200
partnership
The relationship between a sponsor and a sport entity is often described as a
300
A. help pay for construction expenses
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to..
300
c. auto racing enthusiasts
A tire producer is most likely to advertise its products on a website that interests
300
Endorsement
What form of advertising involves a company parying an athlete to apper in a televuision commercial.
300
B. Included in a sponsoship proosal
information about sponsorship,cost,marketing opportunities, and audience demographics are examples of infomation
400
direct marketing
Which of the following be st enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results.
400
B. illustration
The part of a print advertisement that is noticed first by readers is the
400
stadium signage
A business wants to create or emphaze
400
included in a sponsorship proposal
included ab
500
D.Interactive
which of the following is a characteristic of most online banner advertisements
500
A. uses
when arm and hammer advertises that its baking soda gets rid of odors in refrigeraters,its ad copy is pointing out the products
500
D.adapt promotional messages for each market
when a performer expands into international ma rkets,and important consideration for his/her promotional efforts is .
500
redesign logos
What di some professional sport team do to promote renewed interest in ateam that is losing support from fans