Licensing 101
"The legal protections that Nike owns on its “swoosh” logo" is an example of this term.
What is "trademark"?
He is the current commissioner of the NBA.
Who is "Adam Silver"?
"A basketball" is an example of this term.
What is a "product/good"?
The UCLA Bruins own the trademarks to “UCLA” and the Bruins logo. If they want, they can make money by allowing another company to use these trademarks. In this scenario, UCLA is an example of this term.
What is "licensor"?
These are the first names of Duke's Coach K and Carolina's Coach Williams.
What is "Mike and Roy"?
"A workout session with a personal trainer" is an example of this term.
What is a "service"?
A hat company wants to pay the Carolina Panthers to use the Panthers logo on a new hat design. In this scenario, the hat company is an example of this term.
What is "licensee"?
This is the men's basketball program with the most NCAA Tournament wins in history.
UCLA
These are 2 of the top 7 Geographic categories.
What are (at least 2): "Boundaries, Density, Climate/landscape, Population, Real estate values, Cost-of-living, Tax environment"?
The money that UCLA makes at the very beginning of a licensing deal. A key chain company must pay up front before it can make any UCLA branded key chains. This money is an example of this term.
What is "guarantee"?
This NBA team has won more championships than any other team.
Who are "the Boston Celtics"?
These are 3 of the top 7 Psychographic categories.
What are (at least 3): "Personality traits, Lifestyle, Social circles, Attitudes, Principles & Beliefs, Activities & Interests, Likes/dislikes"?
The money that the Carolina Panthers make every single time a Panthers hat is sold. The hat company must pay this small percentage to the Panthers on all actual sales. This money is an example of this term.
What are "royalties"?
Coach K leads the Duke Blue Devils every year. These are the first four letters in the spelling of Coach K's last name.
What is "KRZY"? (Krzyzewski)
These are 10 of the 12 Demographic categories.
What are (at least 10): "Income, Age, Gender, Education level, Marital status, Occupation, Religion, Political views, Size, Race, Family composition, Health history"?