Marketing Mix
What are the 4 P's of Marketing?
Product, Price, Place, Promotion
A NOT so obvious marketing activity includes data gathering. True or False?
True
What is another name for building a target market?
Market Segment
Specific group of customers you want to reach for your business or event are your?
Target Market
What is the first step in the marketing mix?
Identify your Target Market
Discretionary income is the amount of money individuals have available to spend before paying for necessities.
False
Business or organizations that pay to associate their names or products with a sporting event is called what?
Sponsors
Using a variety of communication forms, including advertisement to distribute information about products, services, images and ideas to achieve a desired outcome
Promotion
Determining the Ticket Price for an event/game
Price
Print, Broadcast, social media are examples of what?
Advertising
The overall impression customers get from a products unique name, design or symbol?
Whatever people are willing to spend their money and spare time on viewing rather than participating in
Entertainment
Companies cannot meet everyone's needs with any one product. True or False?
True
Gathering and using information about customers to improve business decision making
Marketing Information Management
Designing, developing, maintaining, improving and acquiring products or services to meet customers needs
Product/Service Management
Income that can be freely spent
Disposable Income
How many points do you think Erlan will have tonight?
only time will tell
Who does the boys basketball team play tonight?
Linn
Consumers belong to one market segment. True or False?
False
What are the 6 functions of marketing?
Distribution, Pricing, Promotion, Product/Service Management, Selling, Marketing Information Management