Basics
Sponsorship
Social Media
London 2012
Apparel/Naming-Righs
100
Define ambush marketing.
100
These are defined as the available opportunities a sports property pitches to companies.
Inventory/Assets
100
Name three social media mediums.
100
The Olympic games used both types of signage: static and this type, which rotates and does not stay stationary.
Dynamic
100
This is the only team in the NFC East without a stadium naming-rights partner.
Dallas Cowboys
200
What are the 4 P’s? Present an example of each using a sports entity/ organization.
200
IMG College, Nelligan Sports Marketing, and Learfield Sports are examples of these.
Third-Party Sports Marketing Agencies
200
Name three benefits of social media to a specific sports organization.
200
This, the official beverage of the Games, has been an Olympic sponsor for 92 consecutive years.
Coca-Cola
200
This apparel company endorses Usain Bolt and even operates a line bearing his name.
Puma
300
Compare the target demographic of the Philadelphia Flyers vs. that of the Philadelphia Phillies.
300
This is the official soft drink of Major League Soccer (MLS).
Pepsi
300
Almost every professional sports team maintains these two social media mediums.
Facebook and Twitter
300
The IOC and London were very worried about these, because they tried to align themselves with the Olympic brand without paying the necessary cost.
Ambush Marketers
300
This is why Citi Bank came under fire for its naming-rights agreement with the Mets new ballpark in 2009?
Government Bail-Out
400
The purpose of marketing is to create what?
Value!
400
What is the importance of category exclusive sponsorship agreements?
400
This social media tool is used by working professionals looking to further their outreach.
LinkedIn
400
After the Games, Yahoo Finance released a list of the 25 most marketable athletes. The top two athletes competed in this sport.
Swimming (Michael Phelps, Missy Franklin)
400
This should be in a stadium naming-rights agreement to protect the sports property from scandals or poor business practices on behalf of the sponsor.
Morals Clause
500
Who is Mark Waller?
CMO, NFL
500
Name ten (10) opportunities a sports property can package and sell to sponsors.
500
Which NFL team has the highest number of Facebook fans?
Dallas Cowboys
500
What percentage of Americans watched at least part of the 2012 Olympics? -must be within 10%-
70%
500
Apparel companies spend money endorsing professional athletes. These are the two types of apparel endorsement deals.
Off-Field and On-Field
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