Marketing Concepts
A company who provides shoes and shirts requires PRODUCT management. A company that comes to your car and fixes it when you have a flat tire requires what?
A) Financing
B) Channel Management
C) Market Information Management
D) Service Management
D) Service Management
Document that describes a business, how it operates, and how it makes a profit?
A) Customer Relations
B) Business Plan
C) Corporate Social Responsibility
D) Economic Utility
B) Business Plan
While at work, employees see that a customer has been in an accident. The customer appears to be unconscious. What should they do?
A. Take careful notes
B. Start CPR
C. Call 911
D. Move victim to a more comfortable position
C. Call 911
An example of nonverbal communication is ______.
A) speaking
b) nodding
C) writing
D) listening to music
b) nodding
What are the three persuasive techniques?
Logos, Ethos, Pathos
Which major marketing function communicates information to consumers about a business’s products?
A. Promotion
B. Channel Management
C. Product/Service Management
D. Pricing
A. Promotion
A company that sells products exclusively to consumers is known as what?
B2C (Business-to-Consumer)
Personal selling done over the telephone is known as:
A) Telemarketing
B) Phone Sales
C) Cold Calling
D) Spam Risk
A) Telemarketing
When an employee is giving an oral presentation, he/she should speak
A. clearly and condently
B. in a low voice
C. quickly and urgently
D. in a monotone voice
A. Clearly and Confidently
Which of the following is an example of highlighting the benefits of a product?
a) "This is the cheapest model we have, and is also on sale today."
b) "This will allow you to talk to both of your employees at the same time."
c) "This model has the most features."
d) "This is our most popular model."
b) "This will allow you to talk to both of your employees at the same time."
Explain to me the concept of competition in business.
Two or more businesses attempting to attract the same customer
Which is not an example of a Customer profile?
A) Females 35-45, with kids, use Instagram
B) Construction workers who make $60,000+
C) People who play video games for fun
D) Ages 15-19, Latino, getting their drivers license
C) People who play video games for fun
How do you calculate Profit?
(HINT: _____ -______=profit)
Income - Expenses= Profit
What type of software program allows businesspeople to combine graphics, transparencies, slides, and text for an on-screen display of information?
A. Application
B. Publishing
C. Presentation
D. Operating
C. Presentation
When a single watch or ring is displayed in a glass case with plenty of space around
it, the item is presented as
A. part of a set
B. a clearance item
C. a luxury item
D. out of stock
C. a luxury item
What are the 7 Functions of Marketing?
1) Product/Service 2) Promotion 3) Pricing 4) Place/Channel Management 5) Marketing Information Management 6) Market Planning 7) Selling
Conduct a SWOT Analysis for Wawa.
Answers Vary
When designing a display, the BEST way to give the impression of high-priced merchandise is to
a) present many items
b) use a sale sign
c) present a single or small number of items
d) use proper color combinations
c) present a single or small number of items
When interviewing for a retail sales position, one should
A. dress in the latest fashion
B. choose an outfit appropriate for the job
C. choose a solid color outfit
D. wear something distinctive that the interviewer will remember
B. choose an outfit appropriate for the job
The type of media used for an advertisement depends on the
A. employee demands
B. international trade agreements
C. union specifications
D. product and market
D. product and market
The marketing concept is
A. the total of the seven marketing functions
B. the goal of the free enterprise system
C. the generally accepted definition of marketing
D. the idea that a business should satisfy customers while generating a profit
D. the idea that a business should satisfy customers while generating a profit
Explain the difference between Mass Marketing and Target Marketing?
Mass Marketing is to anyone who might buy a good or service. Target Markets are a specifi group of customers whose needs and wants a company can focus on satisfying.
The supplier who owns products and sells them to retail for resale is called a/an _______.
A) Online Retailer
B) Wholesaler
C) Wal Mart
D) Brick and Mortar Store
B) Wholesaler
Which items should a person take along to an interview?
A. pen, Social Security card, and resumé
B. personal data sheet and marriage license
C. union card and driver’s license
D. report card, list of references, birth certicate, and a pen
A. pen, Social Security card, and resumé
Customer service in retail marketing deals primarily with
A. meeting the customer’s needs
B. completing a benefit package
C. understanding the wholesaler’s needs
D. getting promoted to manager
A. meeting the customer’s needs