Sport Product
One (1) way that electronic products are used as an extension of a professional sport franchise.
What is 3D seat viewing, video games, online betting, fantasy sports, etc.
When beginning to develop your vision, purpose, and position, this tool can be effective.
What is a SWOT Analysis?
Age, gender, income level are all examples of this type of segmentation.
What is demographics?
This type of involvement in sport includes participating in the sport itself.
What is behavioral involvement?
The value that we associate with a brand.
What is brand equity?
Three (3) core elements of sport product.
What are rules and techniques; apparel/equipment; star power; fan behavior; venue; and personnel process?
Strong marketing plans require these two (2) elements.
What is strategy and and tactics?
What is heavy users?
Affective involvement in sport includes participating in these activities.
What are pep rallies or tailgating?
These are 2 benefits of personal branding.
What is fan interaction, monetization, post-career consideration, bringing awareness to issues you care about.
Two (2) extensions of the sport product.
What are Tickets (printed materials); memories; novelties; electronic products; hybrid products?
The failure to adapt to industry, market, and consumer change is a form of this.
What is Marketing Myopia?
Lifestyle factors such as activities, interests, and opinions are examples of this type of segmentation.
What is Psychographic Information?
Class, race, and gender are all factors of this type of commitment to sport.
What is environmental?
Painting a picture in which your most marketable and authentic colors coincide.
What is personal branding?
Distinction between two products.
What is product differentiation?
Sport Marketing is unique because of these two elements.
What are the sport product and and sport marketplace?
Email, social media, and billboards are examples of this stage in evaluating segmentation efforts.
What is accessibility and/or responsiveness?
Gaining knowledge of sport through media outlets is an example of this type of involvement in sport.
What is Cognitive Involvement.
Building brand equity can be accomplished through this element.
What is brand awareness, brand image, and brand association?
Trade imagery, product imagery, and associative imagery are all examples of this.
What is product position?
The US Census Bureau is an example of this type of research.
What is using syndicated data?
What is product benefit?
The process by which people assimilate and develop the skills, knowledge, attitudes, and other “equipment” necessary to perform various social roles.
What is socialization?
This strategy can be used on social media to begin gaining traction within a specific area and providing your 2 cents.
What is the $1.80 strategy.