Target Markets
Ads / Marketing
Branding / Public Relations / CSR
Sports Marketing Sundry
Sports Marketing Sundry
100
How often does the US conduct a population census AND why?
Every 10 years to determine demographic and geographic information about the population. (It's their own market research)
100
What is one advantage of advertising on social media compared to advertising on TV?
It's more affordable, easily measure its effectiveness, you can change it
100
Give me two companies and their slogans?
Answers vary.
100
What company is this?
Bank of America
100
What is a cover letter?
A letter you send with your resume to help describe why you are a good fit for a job?
200
Who would qualify as a target market for Philadelphia 76ers?
a) People who eat out 2+ times per week
b) People who live in the 215 area code
c) People with cars
d) People who drink Gatorade
b) People who live in the 215 area code
200
What are the three appeals that advertisers use?
Emotion, Logic, Trust/Credibility
200
When do companies write a press release?
To make an announcement of a new product, sale, employee, or other company change.
200
Name AT LEAST 2 components of a professional email?
Subject
Greeting
Body
Closing
Signature
200
You have 30 seconds to answer: what is 10% of $84?
$8.40
300
What is the difference between qualitative data and quantitative data?
QUALITATIVE: Based on descriptions and observations. (WORDS)
QUANTITATIVE: Based on measurable numbers and statistics.
300
What is it called when a company pays for its product to be used or displayed in a show, movie, or broadcast?
Product Placement
300
Give me an example of a NEED and a WANT for a consumer?
NEEDS: Water, shelter, food
WANTS: Phone, car, sweatshirt
300
Los Angeles Angels
300
In which of the following countries would it be hardest to get a job?
a) Turkey: Unemployment rate of 3.5%
b) Ghana: Unemployment rate of 6.8%
c) Canada: Unemployment rate of 1.9%
d) Singapore: Unemployment rate of 9.5%
d) Singapore: Unemployment rate of 9.5%
400
What are at least 2 of the ways we find target markets?
Demographic, Geographic, Psychographic, Behavioral
400
Conduct a SWOT Analysis for SEPTA?
Many answers:
Strength: Affordable
Weakness: Convenience/Speed
Opportunity: Advertising revenue
Threat: Cars becoming more accessible
400
Provide an example of a company with a slogan, jingle, logo, and brand identity. Tell me about each.
400
Give me two examples of FIXED expenses and two examples of VARIABLE expenses?
400
How is a B2B Company different than a B2C?
Business-to-Business versus Business-to-Consumer
500
What is someone who is impacted by a business decision called? HINT: It's not a "BEEFDROPPER"
Stakeholder
500
What are the 4 P's and explain them to me using Apple as an example?
Product: iPhones, Airpods, Macbooks, Apple Music, etc.
Price: High end, expensive
Place: Apple Stores, Online, Tech Stores
Promotion: Commercials, Social Media, Product Placement, EVERYWHERE
500
Give me an example of a company performing corporate social responsibility
Many possible answers
500
If the DEMAND for a pair of shoes increases, but the SUPPLY remains the same, what will happen to the COST?
Cost will increase.
500
Name at least 5 of the 7 dwarfs? (You have 45 seconds)
Doc, Sleepy, Dopey, Grumpy, Bashful, Sneezy, and Happy