Sports
Event Triangle
Misc
The 4 P's
Final Jeopardy
100
A source of diversion engaged in for pleasure
What is sports
100
What are the 3 main components of the event triangle?
What is Event, Sponsor, Fan
100
What type of marketing is done when Coca-cola promotes products during a sporting event?
What is Marketing THROUGH Sports
100
What are the 4 P's that make up the marketing mix?
What is product, price, promotion, place
200
Using the Appeal of the event to market a product
What is borrowed equity
200
In the event triangle, the sponsor provides money/goods/services to the event; what does the event provide in return?
What is Exposure for sponsor
200
A sports industry intermediary which is responsible for leveraging athlete's worth or determining an athlete's bargaining power is the ________
What is agent
200
Which of the 4 P's of marketing effects advertising and public relations?
What is Promotion
300
Applying marketing principles to the marketing of a team, league, or venue is..
What is Marketing OF Sports
300
In the event triangle the fan provides money to the event, what does the event provide in return?
What is entertainment
300
The application of marketing principles to sports and non-sports products through sports
What is sports marketing
300
Which of the four P's of marketing effects distribution and shipping of goods
What is place
400
Consumers who derive their beneits from the observation of events are known as
What is spectators
400
Which of the event triangle components are most concerned with ambush marketing tactics?
What is Event and Sponsor
400
Transaction between producer and consumer
What is exchanges
400
________is commonly referred to as the fifth "P" of Marketing
What is People
500
Draw the COMPLETE event triangle
What is ..
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