Marketing
The Sports Industry
History of Sports
The process
Target Market Considerations
100

The product is what the organization is ______.

What is Selling

100

Sports is the business surrounding _______________

What is “any kind of athlete”

100

The 2028 Olympic will be held in ____.

What is Los Angeles

100

The first step is to recognize the ______

What is need


100

Before selecting a target market, marketers should ask whether there are enough people to make a________

What is profit 

200

Effective marketing helps customers stay _____.

What is Loyal

200

Professional sports includes players, teams and _______

What are leagues

200

The first modern Olympic Games was held in the Athens, Greece in the year ___.

What is 1896?

200

The second step is to search for information about available ____

What is options

200

Marketers must know whether the target market can ______ the product.

What is afford 

300

Market research gathers information about what consumers ______ and want.

What is Need

300

What are the three major ways sports make money?

What are spectator, broadcasters, and businesses

300

The earliest evidence of sports comes from ______ in France.

What are cave paintings?

300

The third step is to ___ all options

What is evaluate 

300

Marketers should determine whether the target market sees a ______ for the product.

What is need

400

Selling focuses on personal communicatio with the customer to ______ them to buy.

What is Persuade

400

Sporting goods includes manufacturing, supplying, wholesaling, and _______ equipment and gear.

What is retailing

400

While early sporting events mainly generated revenue from the sale of tickets, modern sporting evens added revenue sources such as ______, ______, and ____.

What are broadcasting, merchandise, and sponsorships?

400

The fourth step is to ____ and make the purchase 

What is decide

400

Marketers must determine whether they can reach the target market with their ____

What is messaging 

500

People refers to the people who ______ the consumer.

What is Serve

500

Recreational athletes participate for fun, exercise, and ______. Amateur athletes are typically _________. Professional athletes are _______ to practice.

What is social reasons, unpaid, and paid

500

Entertainment event marketing grew with ____ in 1919, ______ in 1920, and ______ in 1927.

What are motion pictures, radio stations, and television?

500

The 5th step is to ____ on wether the decision was a good one 

Reflect

500

Focusing marketing dollars on the right people can produce a higher ____ on investment

What is return

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