Communication Platforms
Which communication platform has given the sports industry the biggest jolt of revenue?
Internet
_______________ are used by organizations to announce major news such as introducing a new head coach.
News Conferences
Which movie was highlighted in class about applying sports analytics in baseball?
Moneyball
Effective leaders need to master ______ skills.
soft
Which communication platform was considered the first live broadcasting tool?
Radio
_______________ is an annual publication that contains a ton of important information about the team/organization to help members of the media do their job.
Media Guide
Which two basketball players for highlighted for their ability to shoot three pointers and have changed how the teams play in the NBA?
Steph Curry and Klay Thompson
Which former NBA player was highlighted in the video working with the JrNBA?
Steve Nash
Which decade was radio introduced in?
1920's
Advertising is an example of this type of media.
Paid Media
________ was the General Manager for the Oakland A's in 2002.
Billy Beane
Which league requires each team to have at least one international player on their team?
NFL
The introduction of ____________ has been implemented as a new strategy to engage with Gen Z viewers during live broadcasts.
gamification
This type of media is usually free for sport teams.
Earned Media
_________________ use statistical formulas and forecasting techniques to understand the future and answer the question, “What could happen?”
predictive models
What does G.R.O.W. stand for?
Growth, Reality, Options, Will
A __________________ covers a team on a daily basis and may have a close relationship with team and media relations staff
Beat Reporter
A sports team's website, blog, network, and any other platform they control is known as which type of media?
Owned Media
_______________ is a form of location-based advertising powered through data-based profiles, where communication with a consumer is timely, relevant, and personal.
Proximity Marketing
Who said, “A leader is one who knows the way, goes the way, and shows the way” ?
John C. Maxwell