VOCAB 1
VOCAB 2
VOCAB 3
VOCAB 4
SURPRISE
50
A misleading headline or image designed to attract clicks.
Clickbait
50
Posting inflammatory content to provoke reactions.
Trolling
50
A topic or hashtag gaining widespread attention.
Trending
50
Handling negative publicity or controversies.
Crisis Management
50
How many NBA championships does Michael Jordan have?
6
100
Earning money through content (ads, sponsorships, etc.).
Monetization
100
A keyword preceded by "#" used to categorize posts.
Hashtag
100
Interactions with a post (likes, shares, comments, etc.).
Engagement
100
A person who gains a following and promotes products.
Influencer
100
Who won last night's NCAA Mens title?
FLORIDA GATORS (CHOMP CHOMP)
150
Broadcasting content in real-time.
Live Streaming
150
Content created by fans or users rather than organizations.
User-Generated Content
150
A paid partnership between a brand and an individual/team.
Sponsorship
150
DAILY DOUBLE
Managing a public image or media coverage.
150
This pro sport holds this trophy high in the air after a champion is crowned.
What is Hockey?
200
The identity and image of an individual or organization online.
Branding
200
Athlete giving a form of public support or approval on social media.
Endorsement
200
Strategies to interact with and grow an audience.
Fan Engagement
200
When a platform limits the visibility of a user’s content without direct notice.
Shadowbanning
200
This NFL player holds the record for most touchdown passes CAUGHT
Jerry Rice
250
The speed and extent to which content spreads online.
Virality
250
The number of times a post is seen.
Impressions
250
The number of unique people who see a post.
Reach
250
formula that determines what content appears on a social media feed
Algorithm
250
This college football player won the Heisman trophy in 2021.
Who is Bryce Young?