Marketing Foundations
Core of Marketing
Sports Marketing
Entertainmnet Marketing
Licensing
100
the path that a rpoduct takes from the producer to the consumer
What is Channel of distribution
100
a blending of the 4 basic marketing strategies, known as the 4P's Price, Promotion, Place, and Product
What is Marketing Mix
100
an amateur athlete who represents a college or university
What is College Athlete
100
the legal protection of a creator's intellectual property or products
What is Copyright
100
activities that promote the image and communications a company has with its employees, customers, investors, and public
What is Public relations
200
statistics that discribe the population in terms ofpersonal characteristics
What is Demographics
200
Basic necessities such as food, clothing, or water
What is Needs
200
activties in travel, tourism, and amateur sports that are not associated with educational institutions
What is Recreational activities
200
the day a movie will first show in theaters is known as
What is Release date
200
a device that legally identifies ownership of a registered brand or trade name
What is Trademark
300
statistics that discribe the population in terms of where they live and shop for products
What is Geographics
300
A specific group of consumers an organization selects as the focus of its marketing plan
What is Target Market
300
a strategy to offset buiness risk
What is risk management
300
a free mention of a product or company in the media is
What is Publicity
300
a payment for material that has been copyrighted or legally declared as belonging to the creator
What is Royalty
400
What are potential customers who have the desire and ability to buy products
What is Market
400
a person who does not get paid to play a sport
What is Amateur athlete
400
all the marketing activities designed to satisfy the needs and wants of sports consumers
What is Sports Marketing
400
approval or support of a product or idea, usally by a celebrity
What is Endorsement
400
a person, organization, or business that gives money or donates products and services to another person
What is Sponsor
500
the process of developing, promoting, and distributing products or services to satisfy customers' needs and wants
What is Marketing
500
aperson who gets paid to play a sport as a form of entertainment
What is Professional athlete
500
studies of consumers based on their attitudes, interrests, and opinions
What is Psycographics
500
Goods or services that legally use logos or images owned by other companies or people
What is Licensed products
500
the unauthorized use of an owner's or creator's music , movies, or other copyrighted material
What is Piracy
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