(Ch.6)
This business structure has the least regulations.
What is a sole proprietorship?
This function sets the organization's direction.
What is planning?
The goal of HR that involves matching people to jobs.
What is staffing?
The 4 Ps of marketing are product, price, place, and ___.
What is promotion?
The first step in consumer decision-making is ___.
What is recognizing a need?
This structure shares profits and responsibilities between two or more people.
What is a partnership?
Arranging tasks, people, and resources to accomplish work is called ___.
What is organizing?
HR ensures employees are paid fairly through this function.
What is compensation?
A specific group of consumers a company targets.
What is a target market?
When consumers compare alternatives, they are in this step.
What is evaluating options?
This business is a legal entity owned by shareholders.
What is a corporation?
The act of motivating and leading employees.
What is leading?
These workers perform mostly physical tasks.
Who are blue-collar workers?
This is the process of communicating product benefits.
What is promotion?
This term refers to the reasons a consumer makes a purchase.
What are buying motives?
A person who licenses a business model and name from a parent company.
What is a franchisee?
Monitoring work progress and correcting mistakes.
What is controlling?
The process of evaluating employee performance.
What is a performance appraisal?
The method of getting goods to consumers.
What is distribution?
Buying something out of love or fear is what type of motive?
What is emotional?
This type of business ownership has unlimited liability.
What is a sole proprietorship or partnership?
Managers who oversee a department are called ___.
What are mid-level managers?
HR departments often provide training to help employees ___.
What is develop skills?
Marketing strategy begins by identifying the ___.
What is the target market?
Research and reviews help consumers during this stage.
What is gathering information?
These owners have limited liability and elect a board of directors.
Who are shareholders?
This function comes after planning and organizing.
What is leading?
Hiring, onboarding, and job design are part of what HR activity?
What is recruitment?
The combination of all marketing activities.
What is the marketing mix?
These customers purchase items for personal use.
What are final consumers?
A disadvantage of partnerships is the possibility of ____.
What is conflict between partners?
This is the first step in the management process.
What is planning?
This government publication helps students research careers.
What is the Occupational Outlook Handbook?
This marketing function involves product storage and movement.
What is distribution?
This type of consumer buys for business use or resale.
What is a business consumer?
This document outlines roles in a partnership.
What is a partnership agreement?
This type of manager directly supervises workers.
What is a supervisor?
HR ensures this workplace standard is met to protect employees.
What is workplace safety?
The goal of promotion is to ___.
What is persuade and inform consumers?
Post-purchase satisfaction affects this future behavior.
What is repeat purchasing?
The most common type of business ownership.
What is a sole proprietorship?
This management level sets goals and strategies.
What are executives?
Having a range of cultures, abilities, and backgrounds in the workforce is known as ___.
What is diversity?
Selling directly to consumers is this marketing function.
What is selling?
The decision-making process ends with this.
What is evaluating the decision?
This type of business is designed to help members rather than earn profits.
What is a cooperative?
This type of planning is usually short-term and specific.
What is operational planning?
An example of a benefit an employee might receive.
What is health insurance?
Creating and maintaining customer relationships is called ___.
What is customer relationship management?
Rational buying is based on ___.
What are logic and facts?