Day 1
Food, shelter, and clothing are examples of these.
Need
The right to complain and have concerns considered by businesses or government agencies.
Right to be heard
The right to work, live and shop in an environment that is safe and not harmful to your health
Right to a healthy environment
The urge to buy something because “everyone else is doing it.”
Appealing to feelings or “gut instincts” instead of facts.
Truthiness
A daily soda, name-brand clothing, or a streaming subscription are usually considered these.
Want
The right to choose from a variety of products at competitive prices.
Refusing service based on race, gender, or disability violates this right.
Right to service
Using celebrities or fake experts to promote a product.
Testimonial
Sending a subtle message meant only for a specific group to understand.
Dog Whistle
A fundamental belief or practice about what is desirable, worthwhile, and important to an individual.
Value
The right to receive truthful information about products and services.
Right to be informed
The right to receive a refund, repair, or replacement when a product is defective or misleading.
Right to redress
Using attractive images or visuals that distract from the actual product.
Eye candy
Giving a basic product for free, then charging for upgrades.
Freemium
The value of the next best alternative you give up when you make a decision.
The right to be protected from dangerous or harmful products.
Right to safety
The right to learn the knowledge and skills needed to make informed buying decisions.
Right to consumer education
Exaggerated claims that aren’t meant to be taken literally.
Hyperbole
Encouraging consumers to buy something so they can live like people they admire.
Aspirational Buying