Campaign Objectives
Cost Per Click (CPC)
Ads shown on places like Google, Bing, etc.
What is Paid Search / SEM?
Data collected directly from customers through owned channels like websites, apps, and email.
What is 1st Party Data?
The company that owns and operates Instagram & Facebook.
What is Meta?
The number of times your ad was seen.
What is Impressions?
The Acronym CPM stands for...
Cost Per Mille OR Cost Per Thousand Impressions
Ads shown on Facebook, Instagram, TikTok, etc.
What is Paid Social?
Data about consumers that is collected and aggregated by companies who don't have a direct relationship with those consumers, then sold to other businesses.
What is 3rd Party Data?
Social ad placement that appears in a vertical 9:16 format, separate from an in-feed ad placement.
What is a Story (FB/IG)?
The web page users will arrive on after clicking on an ad.
What is a Landing Page?
This campaign objective aims to drive visitors to a specific website or landing page.
What is Website Traffic (CPC)?
Ads shown on platforms like Hulu, YouTube, Peacock, etc.
What is Video?
Targeting strategy that uses online advertising to re-engage users who have previously visited a website or interacted with a brand.
What is Retargeting?
Social media platform that helps advertisers reach a more professional audience, making it a great option for B2B marketing.
What is LinkedIn?
The number of clicks on an ad divided by the number of times your ad is shown.
What is Click-Through-Rate (CTR)?
This Campaign Objective aims to to increase visibility and recognition for a brand, product, or cause among a target audience.
What is Awareness (CPM/CPV)?
Ads played on platforms like Spotify, Pandora, SoundCloud, etc.
What is Audio?
A strategy that identifies people who look and act just like your target audiences.
What is Look-Alike Modeling?
Document that outlines social ad creative, copy, landing pages, and live dates.
What is a Traffic Document?
The number of viewers that saw the ad for the first time. Does not count revisits.
What is Unique Impressions / Reach?
This campaign objective focuses on driving specific, valuable actions from your audience, such as purchases, sign-ups, or form submissions.
What is Conversions (tCPA)?
Banner ads shown in locations such as Forbes, Weather Channel, Zillow, etc.
What is Display?
The process of transferring 1st party customer data into advertising platforms.
What is CRM Ingestion?
The max amount of slides for a FB/IG Carousel Ad.
What is 10?
Contract that outlines the details of a campaign such as spend, flight dates, and channels.
What is an Insertion Order (IO)?