Annual Campaign Basics
What is the Annual Campaign?
A community effort where staff and volunteers raise funds to support YMCA programs and services.
What does "leadership by example" mean in staff giving?
When staff contribute, they model commitment and inspire others to give.
What is the preferred way to approach someone about giving?
Personally and one-on-one.
What are the three parts of the Ask Formula?
You have / You understand / Would you consider
When do staff who donate receive in January?
A t-shirt.
What is the major difference between membership dues and Annual Campaign donations?
Membership dues keep operations running; campaign donations support financial assistance and community programs.
How does staff giving build trust with the community?
It shows staff believe in the YMCA's mission, building credibility with donors.
Name one thing you should always explain when making the ask.
The cause - how the donation makes an impact.
What does "You have" refer to?
When are the suggested asks to be made by staff?
During yearly reviews.
Give two examples of how Annual Campaign donations impact the community.
Provide financial assistance, expand programs, and address social issues.
List three reasons staff giving is vital.
Demonstrates commitment, builds community trust, and sustains YMCA programs.
What should you do if someone says no to giving?
Thank them for their time and consideration.
Write your own short example using the formula.
Example: You have been dedicated to the LIVESTRONG program for many years. You understand the impact this program has on those facing cancer. Would you consider a donation of $200?
When is the deadline for payroll deduction pledges?
Monday, December 22nd.