Wish Upon A Star
The 2 current leaders of Star Staffing, including title.
Lisa Lichty, CEO
Nicole Smartt Serres, President
3 assets/resources Star provides
Employer Trainings
Employer HR Summit
Employer Webinar
Candidate Interview Tips
Candidate LinkedIn Tips
Candidate Negotiation Tips
Etc.
OKR stands for _________________.
Objectives and Key Results
Star known for “billin’ and fillin”.
Teresa, Area Manager
Star’s top producing branch.
Santa Rosa
3 target personas for Star
HR Director, Warehouse Manager, Chief of HR, CFO, COO, and more.
Our goal MQL number this quarter.
140
****DAILY DOUBLE****
Star who teaches our OSHA Training
___________________
BONUS QUESTION
Barbara, Risk Control Manager
Star Staffing is a certified _____________.
Women-Owned Company
3 features of the Star Staffing App
- Notifications directly to candidate
- Apply with one tap!
- Stores job data, location
- Can filter jobs by location, pay, industry
3 things to AB test on an email that will increase performance.
- Subject line
- Preheader
- Images
- Body copy
- CTA
- Personal email vs. marketing template
- Sender
Star who wrote a book.
The year was Star was founded.
1998
3 objections that we get from client prospects.
1. Too expensive.
2. I have a national contract.
3. We're not hiring.
4. I worked with you in the past.
5. I use a competitor.
2 high watermark metrics we hit in Q4'20.
- Website Traffic
- Inbound Client Leads
- Email Performance Metrics
Star who’s the new TAS (and who took over FB jobs!)
Hilda, TAS
****DAILY DOUBLE****
2 jobs that Star cannot fill with temps or TTH?
___________________________________
BONUS
Drivers, anything with a hardhat, agriculture, anything over 6 feet on ladder, residential work, heavy machinery.
Name 2 of the 3 specialties Star is focused on for Q1.
Wineries — Wineries are bottling in February/March
Pharmaceuticals & medical supplies
Food Manufacturing/Distribution
Tax Preparation
Mortgage Industry
Name any 2 KPIs we’ll complete this quarter.
MQL Goal
Google Ads Launch Goal
Content Goal
Etc!
Star who karaokee’s No Doubt.
Michelle, Director of Customer Success (CS)