Origin
Strategy
Mobile
Competition
Fun
100

Starbucks was founded in 

What is 1971?

100

The name of the current turnaround plan

What is “Back to Starbucks”?

100

Feature that lets customers order ahead on the app

What is Mobile Order & pay?

100

A fast-food giant that overtook Starbucks in brand value in 2025

Who is McDonalds?

100

This major U.S. city had a famous 1773 incident that caused Americans to switch from tea to coffee.

What is Boston?

200

The first Starbucks was located in 

What is Seattle, Washington?

200

The current CEO leading the turnaround

Who is Brian Niccol

200

Percent of U.S. transactions that come from mobile ordering

What is 30%?

200

This Chinese coffee chain surpassed Starbucks in store count

What is Luckin Coffee?

200

Coffee is the second most traded commodity in the world, closely following this liquid asset.

What is oil?

300

He acquired Starbucks in 1987 and turned it into a coffeehouse 

Who is Howard Schultz?

300

This many North American stores were closed in the recent restructuring

What is 400?

300

The name of Starbucks’ online loyalty program

What is Starbucks reward?

300

This major competitor has over 14,000 global locations, prioritizing convenience, speed, and affordability

What is Dunkin’?

300

This country is the largest producer of coffee.

What is Brazil?

400

This concept describes Starbucks as a place between home and work

What is the "third place"?

400

The target wait time goal under the new strategy

What is 4 minutes?

400

The number of drink combinations offered

What is ~170K?

400

Founded in 1992 as a division of Green Mountain Coffee Roasters, this company was a pioneer in the single-serve coffee market, changing the way people brew and consume coffee at home and in the office

What is Keurig?

400

Coffee originated from this country

What is Ethiopia?

500

The three original founders of Starbucks

Who are Jerry Baldwin, Gordon Bowker, and Zev Siegl?

500

The main problems hurting Starbucks’ business in 2024-2025

What is inefficiency and cost pressure?

500

Major problems mobile ordering created in stores

What is congestion / long wait times / chaotic pickup areas?

500

This is the largest coffee company in the world.

What is Starbucks?

500

This is Tara’s preferred coffee order

What is a large black, iced coffee, with no sugar and no milk?

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