Corporate Strategy
What type of analysis examines a company’s strengths, weaknesses, opportunities, and threats?
What is a SWOT analysis?
This “4Ps” framework includes product, price, place, and this final element.
What is promotion?
When a company’s expenses exceed its revenue, it is said to be operating at this.
What is a loss?
This document outlines a startup’s goals, strategies, and financial projections.
What is a business plan?
Founder of Zorina Consulting, servicing small and medium-sized businesses across various industries in the GTA.
Who is Alisa Zorina?
A company’s unique ability that gives it an edge over competitors is called this.
What is a competitive advantage?
The process of dividing a market into smaller groups with similar characteristics is called this.
What is market segmentation?
This financial statement shows a company’s revenues, expenses, and net income.
What is an income statement?
A startup that has reached a $1 billion valuation is known as this mythical creature.
What is a Unicorn ?
Alisa Zorina Consulting specializes in providing services to businesses in what region of Canada?
What is the Greater Toronto Area (GTA)?
When two companies combine to form a new entity, it’s known as this.
What is a merger?
A company’s logo, color scheme, and messaging are part of this.
What is brand identity?
The formula “Assets = Liabilities + Equity” represents this fundamental accounting equation.
What is the balance sheet equation?
A startup’s early investors, typically providing seed funding, are called this.
What are angel investors?
What is Sheldon Lewis’s role at Mercor?
What is AI Evaluator?
This business strategy focuses on being the lowest-cost provider in an industry.
What is cost leadership?
This type of marketing uses data and online tools to personalize messages for specific audiences.
What is digital marketing?
This financial metric measures profitability by dividing net income by total revenue.
What is net profit margin?
This type of business model offers customers a product or service on a recurring basis.
What is a subscription model?
The Plug Co. specializes in helping businesses grow through what three key areas?
What are branding, sourcing, and networking?
A company that expands into different markets or industries is using this type of growth strategy.
What is diversification?
Customers who actively promote a brand to others without incentives are known as this.
What are brand advocates?
A company’s short-term ability to cover its liabilities is measured by this ratio
What is the current ratio?
In startup terminology, the “Valley of Death” refers to this critical challenge.
What is running out of funding before becoming profitable?
Willow helps streamline what kind of planning through modern technology?
What is estate planning?