Most Innovative Startups for their Time
An affordable option for direct transportation
Uber / Lyft
A group of people working toward a common goal
A Team
The most popular sport to bet on in The U.S.A.
NFL Football
Your resume to others online.
Setting sight on one thing to achieve it
Focus
The most popular online betting in Brazil.
Betano/Bet365/Sportingbet/Betnacional
Renting your rooms to make extra money.
Airbnb
A founding by one or more entrepreneurs to solve a problem.
A Startup
How do betting companies attract users in Brazil?
Betting companies attract users through sports sponsorships, influencer promotions, and online platforms. They focus on personalization, search engine visibility, and secure systems to build trust.
Cool electric cars.
Tesla
A private equity investor that provides capital to companies with high growth potential in exchange for an equity stake.
Venture Capitalist
Biggest gambling city in the world.
Las Vegas
Originally students would connect with each other online.
A map used by marketers to better understand and improve the path consumers go on to land at their product.
CDJ (Customer Decision Journey)
What are the main demographic characteristics of Brazilian bettors?
Age: Young adults between 18 and 34 years.
Social Class: Lower-income classes C, D, and E, seeking alternative sources of income.
Region: Most bettors are located in the North and South regions.
Spending: Younger bettors: around R$100 per month. / Older bettors: up to R$3,000.