Steve Jobs, co-founder of Apple, which big-name company did he save from having to shut down today?
Pixar Animation Company, Steve left his job at Apple to keep it from shutting down. Today, they are the leading company in animation production.
Which animated character created by Walt Disney was rejected by multiple companies and told that it would never succeed?
Mikey Mouse, Walt Disney introduced his idea of Mickey as the face of Disney, and this idea was declined because studios believed women were afraid of mice. Mickey is now a global phenomenon and is known throughout the world.
What makes a strong business idea?
Work with other companies to help launch a strong idea.
What motivates people to start a business?
A simple niche idea, and the desire to bring change.
What is a click-through rate (CTR)?
This is the practice of measuring how many people click on your ad or content.
What famous singer is also a very successful entrepreneur with multiple companies?
Beyoncé has a film company, Parkwood Entertainment, and a clothing brand, Ivy Park. She is also a spokeswoman for Pepsi and L’Oreal.
What entrepreneur got a C on his paper for his idea, which later became one of the world's most well-known companies?
Frederick W Smith, the founder of FedEx, wrote a paper on his idea for an express transport and delivery business, and his professor at Yale gave him a C on this idea and didn't think this vision was a reality.
How should people know when to invest?
When the idea can be funded by rich people who like the idea.
Do entrepreneurs have a distinct mindset?
Yes, entrepreneurs are realistic but determined, and know what they want.
What is brand positioning?
This is the first step of building a brand identity — deciding how you want customers to see your company.
Who created their company in their dorm room, their freshman year at Harvard?
Mark Zuckerberg started Facebook in his Freshman year dorm room with some of his roommates. He dropped out the following year to focus on Facebook's success.
What famous book today was rejected and told that no one would publish it, but is now an idea with six following novels, eight films, theme parks, etc?
Harry Potter, written by JK Rowling, was rejected by a dozen publishers and even rejected because, as a woman, people wouldn't want to read her book. However, the idea of Harry Potter is now a sensation and is one of the most successful series in the history of children's literature.
Where do new creative ideas come from?
Many ideas come from a need for a small group of people, and then the realization that it can be more widespread.
Is change bad for a company?
No, a lot of change can grow a company and expand its audience.
What is brand loyalty/community?
When a company like Apple creates a lifestyle around its products, it’s called building this.
Who started their first entrepreneurship startup at just the age of 12?
Elon Musk, Founder of Tesla, created his own video game, which he sold to a computer magazine at the age of 12.
What business was denied and initially failed because of a missed deadline?
Instacart, founded by Apoorva Mehta, missed the deadline to apply for funding of his idea. He, however, worked and hustled his way back into investors' faces and made his company something they had to fund. It now has more than $275 million in investor money.
Do other ideas sprout from the original?
Yes, people may ask for something out of the current business realm and going for it can be highly beneficial.
What type of person makes a good entrepreneur?
An entrepreneur has passion and wants to do their work no matter what.
What is A/B testing?
This is the process of testing two versions of content to see which performs better.
Who was one of the youngest CEO’s and one of the most famous entrepreneurs to have their company ranked in the Fortune 500?
Michael Dell, founder of Dell Technologies, became a successful entrepreneur at the age of 19.
Which historical entrepreneur was once called “unteachable” and expelled from multiple schools?
Thomas Edison, even though he failed multiple times, never gave up on his ideas. He later went on to invent the light bulb and make a world-renowned breakthrough.
What is a good target audience?
Small narrow audiences can be good, and become larger audiences.
Is a mindset limiting for entrepreneurs?
No, but the mindset school and life teaches can limit entrepreneurs potential.
What is storytelling content?
This type of content marketing might include blogs, videos, or podcasts that inform or entertain.