Startup Success Stories
Startup Lingo
Funding
Growth
Foundations
100

This lodging company, founded by Brian Chesky and Joe Gebbia in 2008, revolutionized the industry with its peer-to-peer platform.

What is Airbnb?

100

What is a company called when it’s worth $1 billion or more?

What is Unicorn?

100

This type of funding usually comes from firms that invest in startups in exchange for significant equity.

What is Venture Captial?

100

The process in which businesses build on and improve on products based on feedback.

What is Iteration?

100

This refers to a business in its early stages, usually when a product idea is created or development has started.

What is Startup?

200

In 2004, this social media platform was created by Mark Zuckerberg and his Harvard classmates, initially to connect college students.

What is Facebook?

200

This business model in which companies offer a free service but charge for premium features.

What is Freemium?

200

This type of early-stage funding is used in the formation of a startup to begin development and seek other types of funding.

What is Seed Funding?

200

The “Basic Skeleton” of a product before it goes to market.

What is minimal viable products?

200

A personalized assessment that applies to a specific area.

What is personal assessment?

300

This e-commerce giant, launched in 1994 by Jeff Bezos, started as an online bookstore and has since been expanded into various sectors of commerce.

What is Amazon?

300

What is the process of securing funds from a large number of people via the internet?

Crowdfunding

300

This funding option allows startups to raise small amounts of money from many people, usually using online platforms.

What is Crowdfunding?

300

This action opens up a startup to investment opportunities from outside investors.

What is Going Public?

300

This is a strategy for how you will get your product out there.

What is market strategy?

400

This streaming service, founded by Reed Hastings and Marc Randolph in 1997, initially rented DVDs by mail before transitioning to digital streaming.

What is Netflix?

400

What is the percentage of customers who stop using a service called?

What is Churn rate?

400

This term refers to an entrepreneur who attempts to build and grow a company while relying on personal finances or revenues of the company for funding.

What is Bootstrapping?

400

This distinguishes startups from other companies.

What is speed and growth?

400

The amount of money a startup business is bringing in.

What is Cash Flow?

500

This company, founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, is known for its personal computers and mobile phones.

What is Apple?

500

What is the measure of how quickly a startup burns through its available funds?

What is Burn Rate?

500

This type of funding usually happens after seed funding and involves multiple stages, such as A, B, and C, with investors providing capital in exchange for equity as a startup grows.

What is Series Funding?

500

Growing a business by merging/being bought by another company.

What is acquisition target?

500

This is one's developed plan going into the business.

What is Business Plan?

M
e
n
u