What is Sampling and Why is sampling helpful?
Sampling allows us to study a workable number of cases from the large group to derive findings that are relevant to all members of the group.
Purposive / Judgmental Sampling
The extent to which the sample findings reasonably represent the (larger) population(s) is called...
External validity
*External validity is the extent to which the findings from a sample can be generalized to the population. Non- probability sampling does not have the potential for external validity.
This is a sample where each element in the population has some chance of inclusion in the sample, and the investigator can determine the chances of each element's inclusion.
Each elements probability of inclusion in a probability sample is nonzero and known.
Probability sample
This type of sample should have all the same characteristics as the actual population. For example, it is one that accurately reflects the distribution of relevant variables in the target population. e.g. a researcher wants to study the success of unmarried teenage mothers in raising their children, with the goal of improving the provision of services to these adolescents. The research sample should reflect the relevant characteristics of unmarried teenage mothers in the community.
Representative Sample
The representative character of samples allows the conclusions that are based on them to be legitimately generalized to the populations from which they are drawn.
•A representative sample is proportionally equivalent to the (larger) population it was drawn from
•Representative sampling better enables you to generalize your findings (derived from the sample) to the (larger) population that it was drawn from – this is known as external validity
Representative sampling facilitates external validity
Type of sample that in non-probability, and there is a set quota for total n per strata to gather, and stop gathering data (on that strata) when the quota is met
•Quota: 70 right handed people & 30 left handed people
•Quota: 50 bachelor’s students & 50 master’s students & 10 doctoral students
•Quota: 20 Smokers & 20 Nonsmokers
Quota Sampling
With this type of sampling, all items in the sample frame do not have an equal chance of being selected, or the sample frame does not exist
•DOES NOT have the potential for external validity
Nonprobability Sampling
Since the sample does not consist of a proportional reflection of the population, findings cannot be generalized to the larger population that the sample was drawn from; compromises external validity*
•Availability / Convenience Sampling
•Purposive / Judgmental Sampling
•Quota Sampling
•Dimensional Sampling
•Snowball Sampling
*External validity is the extent to which the findings from a sample can be generalized to the population.
Type of sampling where it is a probability sample and has external validity and..
You Gather the largest sample frame possible (from one domain), Determine the desired sample size, Make random selections until the sample size is fulfilled
Simple random sampling = “SRS”
E.g: 1. Sample frame = 60
2. Desired sample size = 10
3. Randomly select any 10
Simple Random Sampling (SRS)
Population
-the target population is all possible cases of our unit of analysis.
The definition of a population should specify four things:
(1) content (e.g. content of the population refers to the particular characteristic that the members of the population have in common. e.g. members of their population was that they were health or social service agencies.)
(2) units (e.g. unit indicates the unit of analysis, which in one example is organizations rather than individuals or groups. (Although Greenley and Schoenherr collected data from practitioners and clients in the organizations, their focus was on comparing the performance of agencies.)
(3) extent (e.g. of the population refers to its spatial or geographic coverage. e.g. limited the extent of their population to health and social agencies serving one county in Wisconsin.)
(4) time (the temporal period during which a unit must possess the appropriate characteristic to qualify for the sample. e.g. Greenley and Schoenherr conducted a cross-sectional study, and only agencies that were in operation at the time those authors collected their data qualified. A longitudinal study might include agencies that came into existence during the course of the study.)
When would you use non-probability sampling?
1. to see if there is a link between the IV and DV, but you ate not concerned with external validity, e.g. in in experimental research, where future research in other settings will establish generalizability
2. When goal is to understand the social process and meaning structure of a particular setting or group, e.g. the research goal often is only to develop an understanding of one particular setting or group of people
3. When it is impossible to develop a sampling frame of a population, e.g. for people who do illegal or stigmatized behavior, such as drug use or criminal activity. Rather than giving up on the study of such populations, however, researchers use non-probability samples.
Limitations:
First, without the use of probability in the selection of elements for the sample, we can make no real claim of representatives. There is simply no way of knowing precisely what population, if any, a non probability sample represents. This question of representativeness greatly limits the ability to generalize findings beyond the level of the sample cases.
A second limitation is that the degree of sampling error remains unknown—and unknowable. With no clear population represented by the sample, we have nothing with which to compare it.
Probability Type of sampling which involves taking every nth element listed in a sampling frame. This sampling method uses the table of random numbers to determine a random starting point in the sampling frame. From that random start, we select every nth element into the sample. The value of n is called the sampling interval, and it is determined by dividing the population size by the desired sample size. For example, if we wanted a sample of 100 from a population of 1,000, then the sampling interval would be 10.
•Has the potential for external validity
Systematic sampling!
Uses periodic selection process to derive sample
1. Identify sample frame (60)
2. Decide on the size of the sample (15)
3. k = skip = (sample frame) ¸ (sample)
4. k = 60 ¸ 15
5. k = 4
6. Select a random start point between 1 and k (4) = 3
7. From start point (3), select each kth (4th) item: 3, 7, 11, 15, 19, 23, 27, 31, 35, 39, 43, 47, 51, 55, 59
Type of sampling where all items in the sample frame do not have an equal chance of being selected, or the sample frame does not exist
Since the sample does not consist of a proportional reflection of the population, findings cannot be generalized to the larger population that the sample was drawn from; compromises external validity*
Examples include:
•Availability / Convenience Sampling
•Purposive / Judgmental Sampling
•Quota Sampling
•Dimensional Sampling
•Snowball Sampling
*External validity is the extent to which the findings from a sample can be generalized to the population.
Non-Probability Sampling
A method of sampling which involves taking every "k"th element listed in a sampling frame. This type of sampling uses the table of random numbers to determine a random starting point in the sampling frame. From that random start, we select every "k"th element into the sample. The value of k is called the sampling interval, and it is determined by dividing the population size by the desired sample size. For example, if we wanted a sample of 100 from a population of 1,000, then the sampling interval would be 10. From the random starting point, we would select every 10th element from the sampling frame for the sample.
- systematic sampling can produce biased samples, although this is rare. The difficulty occurs when the sampling frame consists of a population list that has a cyclical or recurring pattern, called periodicity.
Systematic Sampling
This consists of one or more elements selected from a population. The manner in which we select elements for the ____ has enormous implications for the scientific utility of the research based on that ____.
Sample
To select a good sample, we need to clearly define the population from which to draw the sample.
Snowball Sampling
Type of sampling that is "Equal-opportunity sampling – each potential element (person / data record) in the sample frame has the same chance of being selected:
•Simple Random Sampling
•Stratified Sampling
•Systemic Sampling
•Multi-Stage Cluster / Area Sampling
Probability Sampling
Type of sampling where you set the number or ____for total "n" per strata to gather, and stop gathering when ___(set number) is met
Quota Sampling
e.g.
Sampling method that can reduce sampling errors.
Stratified Sampling
This type of sampling changes this by dividing the population into smaller subgroups, called Strata.
Example: commercial-size cans of nuts, one labeled "peanuts" and the other "mixed nuts." Because the can of peanuts is highly homogeneous, only a small handful from it gives a fairly accurate indication of the remainder of its contents. The can of mixed nuts, however, is quite heterogeneous, containing several kinds of nuts in different proportions. A small handful of nuts from the top of the can cannot be relied on to represent the contents of the entire can. If the mixed nuts were stratified by type into homogeneous piles, however, then a few nuts from each pile could constitute a representative sample of the entire can.
The listing of all the elements in a population.
In many studies, we draw the actual sample from this listing. The adequacy of the ______ is crucial in determining the quality of the sample, and the degree to which the sampling frame includes all members of the population is of major importance.
Sampling Frame
The population consists of the sampling frame, and we can make legitimate generalizations only about the sampling frame.
Many social workers, for example, do not belong to the NASW. Thus, a sample taken from the NASW membership roster represents only NASW members and not all social workers. When using organizational lists as sampling frames, then, it is important to assess carefully who the list includes and who the list excludes.
______can occur when participants with certain characteristics are (unintentionally) selected / not selected
•______ can compromise external validity
•Where, how, and when subjects are recruited may ____the sample:
•Sports bar
•Women’s locker room
•Lobby of a high-tech company using an anonymous touch-screen survey
•Liquor store in an impoverished neighborhood between 1:00 AM – 3:00 AM
•People waiting in line at an ATM
Sampling bias
1. Type of sampling where from a sample frame of 40, create two strata: 30 females and 10 males. --> Randomly sample 10% from each strata: 3 females and 1 males.
2. Type of sampling where from a sample frame of 40, create two strata: 30 females and 10 males.
--> Randomly sample 3 from each strata: 10% females, 30% males.
***This technique is useful when the n (number of elements) in a strata is low.
1. Stratified Proportionate Sampling (probability sample, has EXTERNAL VALIDITY)
2. Stratified Disproportionate Sampling
(probability sample, has EXTERNAL VALIDITY)
Type of sampling that is non-probability and does not have external validity and Researcher recruits whoever is readily accessible
e.g. •People walking by, •Students in a classroom, •People waiting in a line at an ATM
Availability / Convenience Sampling
This is a procedure in which we obtain the final units to include in the sample by first sampling among larger units, called clusters, that contain the smaller sampling units. A series of sampling stages are involved, working down in scale from larger clusters to smaller ones.
Area sampling/ cluster sampling