Brand Guardrails
True or False: Each Operator in the Chick-fil-A franchise system has at least two roles – to grow their business and to be a guardian of the Chick-fil-A Brand.
True
"It's the Real Thing"
Coca-Cola
what brands mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
Starbucks
Events that promote discounting like a “buy one, get one free” or Value Packs are sometimes allowed and the Operator should consult his/her Ops Lead or Marketing Consultant to discuss
FALSE
What brand seeks to help all families discover the joy of everyday life.
Target
The Brand Guardrails are a collection of internal policies and procedures of Chick-fil-A, Inc. that are intended to help provide franchised Operators and corporate Staff with guidance around the requirements for how to represent the brand in marketing and advertising at the local and market level.
TRUE
“The original. If your grandfather hadn’t worn it, you wouldn’t exist.”
Old Spice
What brand has a two sided promise: their guarantee to create products based on seeing the world a little differently, and their promise to inspire their customers to do the same
Apple
Activities that promote excessive eating, putting the Team Member or Customer in danger of choking, and do not honor the quality of our food are not allowed
TRUE
What company was voted #1 in PEOPLE's 100 Companies that Care 2022 - Employers putting their communities first?
Target
Brand Guardrails are a contract and creates, modifies and affects any contract rights and obligations.
FALSE: Brand Guardrails are not a contract and does not create, modify or affect any contract rights and obligations.
“You’re in good hands.”
All State
What brand continues to demonstrate its brand promise– “magical” experiences abound
Disney
Activities that focus on altering or manipulating menu items (e.g. Make Your Own Milkshake, Waffle Fries Nacho Night) are approved for certain holidays and must be approved through Custom Creative
FALSE: Activities that focus on altering or manipulating menu items (e.g. Make Your Own Milkshake, Waffle Fries Nacho Night) are not allowed
Ford Motor Company
Safe and welcoming environment is a brand guardrail
TRUE: The Guardrail: Ensure you have a safe and welcoming environment for all. In order to deliver "REMARK"able experiences where Guests feel cared for, the environment must be safe and welcoming.
“Finger lickin’ good.”
KFC
What brand seeks to make a positive impact on people's lives by organizing the world's information and making it easily accessible.
Events that promote animals inside the Restaurant are not allowed
TRUE
Operator do not need to utilize all Brand Guardrails when planning and executing events.
FALSE
“Can you hear me now? Good.”
Verizon
What brand is associated with customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
Amazon
Promotions that misuse another brands’ intellectual properties or trademarks without contractual agreement (e.g. Disney Trivia, Frozen Night, Marvel Mystery Dinner, Cookies for a Cause, March Minis Madness, Superbowl Soiree, etc.) are approved in partnership with certain brands.
FALSE