Determining Budgets
Which is based on the available budget?
A. affordable method
B. Competitive Parity Method
C. Objective Task Method
A. affordable method
What are the 4 P's
PRODUCT
PLACE
PROMOTION
PRICE
2 examples you can use for funding
Government grants and appropriations
non/profit/foundations
Advertising and media partners
Coalitions and other partners
Corporations
Go fund me
What 2 campaign examples were used in our presentation
Share-A-Coke and ALS Ice bucket Challenge
What is Door in the Face Strategy
Offering a bigger ask/amount of money to then come back down to a more "reasonable" amount.
If I were to look at what similar parties have spent what would that be called?
competitive-parity method
Ex: social media, ads, brand-partners
Promotion
What is an example of a nonprofit
good job!
In the Share-A-Coke campaign, what persuasive appeal was used: Ethos, Pathos, Logos
Pathos
After the 4 P's are addressed what is an important last step in addition?
Evaluation