Context
When was Nike Founded?
1964
What is Nike's Logo?
The Swoosh
Name a platform Nike uses
Instagram, twitter, tiktok, Youtube, or Facebook
Name a Nike athlete.
LeBron James, Serena Williams, Cristiano Ronaldo
What does 'Just Do It' mean?
A motivational phrase encouraging action and confidence.
What is a global business?
Company decides to expand their business into international markets
What is the main focus of Apple's social media campaign?
Visual story telling; user-generated; emotional branding
How does Apple localise its social media content in China?
By collaborating with influences to create creative, relatable content, that showcase iPhone features
Which sport does Nike sponsor most?
Football (soccer)
Which Nike ad campaign is known for its emotional storytelling?
'You Can't Stop Us'
What is the main focus of Apple's social media strategy?
Visual storytelling, UGC, and emotional branding
Name a popular Nike shoe
Air Force 1, Air Max, or Nike Dunk
What app did Nike integrate with?
Nike+ Running or Nike training club.
What team wears Nike kits?
FC Barcelona, PSG, or Team USA
What was Nike’s first shoe?
The Nike Cortez
Name all risks outlined when becoming a global business
Culture differences; regulations and compliance; reputation damage
What Brand is owned by Nike?
Jordan Brand and Converse
How does the #ShotOniPhone campaign help Apple?
It builds trust showcasing real user experiences and promotes the iPhone camera without direct advertising
Which athlete has a Nike shoe line?
Michael Jordan (Air Jordan), LeBron James
How many countries does Nike sell in?
Over 170 Countries.
When did Nike become Nike?
1971
What is Nike's Mission Statement?
To bring inspiration and innovation to every athlete in the world.
How many users globally utilise the platform Facebook?
3.07Billion / 3 billion
What major events does Nike sponsor?
Olympics, FIFA World Cup, NBA, and more
What is Nike’s best-selling product?
Air Force 1 shoes