Risks
Competition
Profit
Marketing
Terms
100

Business risk

The possibility of loss (failure) or gain (success) inherent in conducting business

100

Direct competition

Rivalry between or among businesses that offer similar types of goods or services

100

Gross profit

Money left after the cost-of-goods expense is subtracted from total income (income from sales - cost of goods = gross profit)

100

Market structure

The type of market, or environment, in which businesses operate

100

Avoidance

A risk-response strategy that involves choosing not to do something that is considered risky

200

Economic risks

The possibility of loss or failure that occurs as a result of the economy

200

Indirect competition

Rivalry between or among businesses that offer dissimilar goods or services

200

Net profit

Money left after the cost-of-goods expense and the operating expense are each subtracted from the total income (gross profit - operating expense = net profit)

200

Monopoly

A type of market structure in which a market is controlled by one supplier, and there are no substitute goods or services readily available

200

Income

The money received by resource owners and by producers for supplying goods and services to customers

300

Human risks

The possibility of loss or failure from human error

300

Nonprice competition

A type of rivalry between or among businesses that involves factors other than price

300

Profit

Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid (income – expense = profit)

300

Oligopoly

A market structure in which there are relatively few sellers, and industry leaders usually determine prices

300

Reduction

A risk-response strategy that involves trying to reduce the chance of loss or severity of loss

400

Natural risks

The possibility of loss or failure from nature

400

Perfect competition

A market structure in which there are many businesses selling a lot of identical products for about the same price to many buyers; also known as pure competition

400

Profit motive

The desire to make a profit, which moves people to invest in business

400

Regulated monopolies

Monopolies that the government allows to exist legally under controlled conditions

400

Retention

A risk-response strategy that involves assuming responsibility for the risk rather than transferring it

500

Pure risks

Chances of loss that carry with them the possibility of loss or no loss

500

Price competition

A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars

500

Transfer

A risk-response strategy that involves moving the impact of a risk to someone or something else

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