PROCESS
In what year did Steve Jobs co-found Apple?
1976
What phrase describes Jobs’s ability to make impossible goals seem achievable?
The Reality Distortion Field
Who co-founded Apple with Steve Jobs and provided engineering expertise?
Steve Wozniak
What revolutionary Apple product did Jobs introduce in 2007?
The iPhone
What subject did Jobs study after leaving Reed College that later influenced the Mac?
Calligraphy
Name one method Jobs used to influence people.
Vision, storytelling, focus, or high standards
Who became Apple’s CEO after Steve Jobs?
Tim Cook
Jobs wanted to connect technology with what other field?
The liberal arts
What two companies did Jobs work with after leaving Apple?
NeXT and Pixar
After Jobs returned, how many clear product categories did he reduce Apple’s strategy to?
Four
Which executive’s conflict with Jobs contributed to Jobs leaving Apple in 1985?
John Sculley
Put these products in order from earliest to latest: iPad, Macintosh, iPod, iPhone.
Macintosh → iPod → iPhone → iPad
What did Jobs and Wozniak sell to help fund Apple in its early days?
Jobs sold his Volkswagen van, and Wozniak sold his HP calculator.
At WWDC 1997, Jobs said Apple should start with what before working back to the technology?
The customer experience
Which rival company invested $150 million in Apple in 1997?
Microsoft
What famous phrase did Jobs use to describe making a major impact on the world?
“Put a dent in the universe.”
After leaving Apple, what two companies helped Jobs gain the experience he brought back to Apple?
NeXT and Pixar
According to Jobs, what was just as important as deciding what to do?
Deciding what NOT to do
Who was Jobs’s design partner behind products like the iMac, iPod, and iPhone?
Jony Ive
What three ideas summarized Jobs’s vision for technology?
Make technology simple, make it personal, and connect technology with the liberal arts.