Media and Public Image
How did the media generally portray Apple during this time?
Negative / struggling / crisis
What word means confused or unable to understand something?
Perplexed
Did Jobs always tell Amelio the truth?
No
Who was responsible for evaluating Apple’s survival chances?
Ed Woolard
Did Jobs immediately accept becoming CEO?
What happened to Apple’s stock when takeover rumors spread?
It increased
What word describes someone who acts foolish or ridiculous?
buffoon
What did Jobs do with his Apple shares that caused tension?
Sold them
What percentage chance did Woolard give Apple with Amelio?
10%
What role did Jobs agree to instead at first?
Advisor to the CEO
What did some media outlets suggest Amelio should do?
Resign
What word means to hide the truth or be intentionally misleading?
dissembling
How could Jobs behave toward people he disliked?
Still charming / persuasive
What percentage chance did Apple have if Jobs returned?
60%
What company was Jobs focused on during this time?
Pixar
Why were journalists criticizing Apple so heavily?
Poor management / falling sales
What word means to hide the truth or be intentionally misleading?
reticent
Why was Amelio upset about the stock sale?
Jobs had agreed not to sell his Apple shares without informing the company, but he sold them anyway and denied it when asked, which broke trust and made Amelio feel misled.
What did the board decide to do about Amelio?
Fire him/Remove him
Why was Jobs unsure about returning to Apple?
Unsure if Apple could be saved
How did media coverage affect Apple’s reputation?
Made it worse / damaged public trust
What term describes the belief that normal rules do not apply to you?
Nietzschean attitude
What made Jobs difficult to fully trust as a leader?
Unpredictable behavior / honesty + manipulation mix
What authority did the board give Woolard?
Ask Jobs to return
What personality trait made Jobs hesitate when making big decisions?
He struggled with uncertainty / wanted perfection / avoided complex choices